Business Calculus Demystified / Edition 1

Business Calculus Demystified / Edition 1

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by Rhonda Huettenmueller
     
 

Take the FEAR OUT of Business Calculus

Business Calculus Demystified clarifies the concepts and processes of calculus and demonstrates their applications to the workplace. Best-selling math author Rhonda Huettenmueller uses the same combination of winning step-by-step teaching techniques and real-world business and mathematical examples that have

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Overview

Take the FEAR OUT of Business Calculus

Business Calculus Demystified clarifies the concepts and processes of calculus and demonstrates their applications to the workplace. Best-selling math author Rhonda Huettenmueller uses the same combination of winning step-by-step teaching techniques and real-world business and mathematical examples that have succeeded with tens of thousands of college students, regardless of their math experience or affinity for the subject.

With Business Calculus Demystified, you learn at your own pace. You get explanations that make differentiation and integration -- the main concepts of calculus -- understandable and interesting. This unique self-teaching guide reinforces learning, builds your confidence and skill, and continuously demonstrates your mastery of topics with a wealth of practice problems and detailed solutions throughout, multiple-choice quizzes at the end of each chapter, and a "final exam" that tests your total understanding of business calculus.

Learn business calculus for the real world! This self-teaching course conquers confusion with clarity and ease. Get ready to:

  • Get a solid foundation right from the start with a review of algebra
  • Master one idea per section -- develop complete, comfortable understanding of a topic before proceeding to the next
  • Find a well-explained definition of the derivative and its properties; instantaneous rates of change; the power, product, quotient, and chain rules; and layering different formulas
  • Learn methods for maximizing revenue and profit... minimizing cost... and solving other optimizing problems
  • See how to use calculus to sketch graphs
  • Understand implicit differentiation, rational functions, exponents, and logarithm functions -- learn how to use log properties to simplify differentiation
  • Painlessly learn integration formulas and techniques and applications of the integral
  • Take a "final exam" and grade it yourself!

Who says business calculus has to be boring? Business Calculus Demystified is a lively and entertaining way to master this essential math subject!

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Product Details

ISBN-13:
9780071451574
Publisher:
McGraw-Hill Professional Publishing
Publication date:
12/13/2005
Series:
Demystified Series
Pages:
384
Sales rank:
296,030
Product dimensions:
7.30(w) x 9.20(h) x 0.81(d)

Table of Contents

Chapter 1: Algebra Review
The slope and equation of a line
Finding x-intercepts
Solving equations
Quadratic functions
The vertex
The maximum/minimum value of a quadratic function
Increasing/decreasing intervals
Some important exponent properties

Chapter 2: Average rate of change
Limits

Chapter 3: Definition of derivative
Properties of the derivative
Instantaneous rates of change
The tangent line

• The Power Rule
• The Product Rule
• The Quotient Rule
• The Chain Rule

Layering different formulas

Chapter 5: Applications

• Optimizing functions
• Maximizing revenue and profit, minimizing cost, and other optimizing problems

Chapter 6: The second derivative
Concavity
Another method for optimizing functions

Chapter 7: Implicit differentiation

Chapter 8: Rational functions
Limits and asymptotes

Chapter 9: Using calculus to sketch graphs
Graphs of polynomial functions

Graphs of rational functions

Chapter 10: Exponents and Logarithm functions
Using log properties to simplify differentiation

Chapter 11: Integration

• The antiderivative
• Integration formulas
• The area under the curve
• More integration formulas
• Integration techniques

Chapter 12: Applications of the integral

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