Business Communication: In Person, In Print, Online

by Amy Newman

Overview

Discover a realistic approach to communication in today’s organizations with BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE, 10E. You learn today’s most important business communication concepts in detail and within the context of how communication happens in organizations today. Company examples and situations demonstrate how principles work in the real business world. In addition to refining core written and oral communication skills, you learn to navigate complex relationships and use current, sophisticated technologies. You master the skills to create PowerPoint decks, manage your online reputation with LinkedIn and other tools, engage customers using social media, lead web meetings and conference calls, and more. With self-reflection questions throughout the book, you develop a deeper understanding of yourself and how to communicate most effectively to reach your personal and professional goals.

Product Details

ISBN-13:	9781285187044
Publisher:	Cengage Learning
Publication date:	01/01/2014
Series:	MindTap Course List
Edition description:	Student
Pages:	560
Product dimensions:	8.50(w) x 10.90(h) x 1.00(d)

About the Author

Amy Newman is a member of the faculty of management communication (emerita) at the Cornell University SC Johnson College of Business in the School of Hotel Administration and the Dyson School of Applied Economics and Management. As a senior lecturer for 17 years, she taught courses in business writing, oral communication, persuasive communication, corporate and crisis communication and organizational behavior. Ms. Newman also served as the faculty director of Grand Challenges @Dyson, a community-engaged learning curriculum. Ms. Newman was also an adjunct instructor at Ithaca College; Milano, The New School for Management and Urban Policy in New York City; and eCornell, where she taught classes online. She has won several awards for excellence in teaching and student advising and received grants to develop technology-based learning solutions. She also developed several online courses for working professionals through eCornell. Prior to joining Cornell, Ms. Newman spent 20 years working for large companies, such as Canon, Reuters and Scholastic. Internally, she held senior-level management positions in human resources and leadership development. As an external consultant, she worked to improve communication and employee performance in hospitality, technology, education, publishing, financial services and entertainment companies. A graduate of Cornell University and Milano, Ms. Newman is also author of BUILDING LEADERSHIP CHARACTER and several editions of BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE. Since 2010, she has maintained a blog of news stories about business communication and character at amynewman.com.

Table of Contents

Part I: FOUNDATIONS OF BUSINESS COMMUNICATION. 1. Understanding Business Communication. 2. Team and Intercultural Communication. 3. Interpersonal Communication Skills. Part II: DEVELOPING YOUR BUSINESS WRITING SKILLS. 4. The Writing Process. 5. Revising Your Writing. Part III: WRITTEN MESSAGES. 6. Neutral and Positive Messages. 7. Persuasive Messages. 8. Bad-News Messages. Part IV: REPORT WRITING. 9. Planning the Report and Managing Data. 10. Writing the Report. Part V: ORAL AND EMPLOYMENT COMMUNICATION. 11. Oral Presentations. 12. Employment Communication. Reference Manual A: Language Arts Basics. Reference Manual B: Formatting Business Documents. Reference Manual C: Common Types of Business Reports. Reference Manual D: Glossary.

Editorial Reviews

"I find the book and companion materials up to date, relevant, and interesting for students."-Molly Mayer, University of Cincinnati

"This textbook offers a wonderful blend of rhetorical knowledge and essential aspects of digital technologies necessary for our twenty-first-century students."-Hem Paudel, University of Louisville

"The text gives scenarios that students can understand and excellent writing examples."-Melisa Bryant, Forsyth Technical Community College

"Students love it—told me they were going to keep the book as a resource. . . ." -Sara Cochran, Drury University

From the Publisher