Business Communication at Work with Student CD-ROM / Edition 1 by Marilyn Satterwhite, Judith Olson-Sutton, Judith Olson-Sutton | | 9780028025490 | Paperback | Barnes & Noble
Business Communication at Work with Student CD-ROM / Edition 1

Business Communication at Work with Student CD-ROM / Edition 1

by Marilyn Satterwhite, Judith Olson-Sutton, Judith Olson-Sutton
     
 

ISBN-10: 0028025490

ISBN-13: 9780028025490

Pub. Date: 06/28/1999

Publisher: McGraw-Hill Companies, The

This 18-chapter, 4-color text provides more writing activities, more examples, more technology, and more instructor support than any other text of its kind. Students learn to develop effective sentences and paragraphs to compose an extensive array of letters, memos, news releases, and reports. A variety of checklists, guide sheets, and application exercises make

Overview

This 18-chapter, 4-color text provides more writing activities, more examples, more technology, and more instructor support than any other text of its kind. Students learn to develop effective sentences and paragraphs to compose an extensive array of letters, memos, news releases, and reports. A variety of checklists, guide sheets, and application exercises make this flexible text useful for students in both structured and individualized settings. Legal/Ethical, Global/Cultural Diversity, Thinking Cap features, and Online Exercises provide an interesting focus to students' learning.

Product Details

ISBN-13:
9780028025490
Publisher:
McGraw-Hill Companies, The
Publication date:
06/28/1999
Edition description:
Older Edition
Product dimensions:
8.50(w) x 10.80(h) x 1.30(d)

Table of Contents

H2>THE PROCESS AND CHALLENGE OF BUSINESS COMMUNICATION
Setting the Stage for Effective Communication
Choosing the Right Words
Developing Sentences and Paragraphs
BASICS FOR COMMUNICATING EFFECTIVELY
Promoting Goodwill
Planning and Organizing Business Messages
Using Technology to Capture and Refine Ideas
Formatting Business Messages
EFFECTIVE MESSAGES
Writing Goodwill Messages
Writing Messages for Inquiries and Requests
Writing Claim and Adjustment Messages
Writing Persuasive Messages
Writing Order, Credit, and Collection Messages
REPORTS AND MEDIA COMMUNICATIONS
Developing Memo Reports
Creating News Releases and Newsletters
Constructing and Presenting Reports
Preparing Meeting Communications
EMPLOYMENT COMMUNICATIONS
Conducting the Job Search
Selling Yourself to Employers

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