Business Communication: Polishing Your Professional Presence Plus 2012 MyBCommLab with Pearson eText / Edition 1

Business Communication: Polishing Your Professional Presence Plus 2012 MyBCommLab with Pearson eText / Edition 1

by Barbara G. Shwom, Lisa G. Snyder
     
 

ISBN-10: 0132658747

ISBN-13: 9780132658744

Pub. Date: 05/27/2011

Publisher: Prentice Hall

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable.

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Overview

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.

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Polishing your professional presence.

Career success depends on the ability to be professional, adaptable, and strategic about communication choices. By providing concise, student-centered information on how to develop a strong foundation in business communication, Business Communication: Polishing Your Professional Presence helps you enhance your professional and personal success.

Available with mybcommlab!

Practice Makes Polished—mybcommlab is the online study tool that helps you polish communication skills so that your ready to tackle the rigors of today’s business landscape. Visit mybcommlab.com to find out more.

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Product Details

ISBN-13:
9780132658744
Publisher:
Prentice Hall
Publication date:
05/27/2011
Edition description:
Older Edition
Pages:
600
Product dimensions:
9.00(w) x 10.80(h) x 0.80(d)

Table of Contents

Part 1: Understanding the Foundations of Business Communication

Chapter 1. Becoming a Successful Business Communicator

Chapter 2. Working with Others: Interpersonal, Intercultural, and Team Communication

Chapter 3. Managing the Communication Process

Part 2: Delivering Effective Messages

Chapter 4. Communicating Routine Messages and Building Goodwill

Chapter 5. Communicating Persuasive Messages

Chapter 6. Communicating Negative Messages

Part 3: Proposing and Reporting

Chapter 7. Finding and Evaluating Business Information

Chapter 8. Preparing Persuasive Proposals

Chapter 9. Reporting Business Information

Chapter 10. Delivering Business Presentations

Part 4: Persuading an Employer to Hire You

Chapter 11. Creating Cover Letters and Resumes

Chapter 12. Getting the Job: Interviewing Skills

Appendix: Grammar Handbook

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