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Business Communication: Polishing Your Professional Presence

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Overview

Polishing your professional presence.

Career success depends on the ability to be professional, adaptable, and strategic about communication choices. By providing concise, student-centered information on how to develop a strong foundation in business communication, Business Communication: Polishing Your Professional Presence helps you enhance your professional and personal success.

Available with mybcommlab!

Practice Makes Polished—mybcommlab is the online study tool that helps you polish communication skills so that your ready to tackle the rigors of today’s business landscape. Visit mybcommlab.com to find out more.

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Editorial Reviews

From the Publisher

“Shwom/Snyder offers believable and engaging examples and scenarios our students can grasp immediately.”
-
Casey Hawley, GEORGIA STATE UNIVERSITY

“I love when the authors show an effective and ineffective example side by side. This provides opportunities for students to analyze and internalize.”
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Lisa Murray, UNIVERSITY OF TENNESSEE, KNOXVILLE

“The way these three things [ technology, culture, and ethics boxes] are incorporated would make me more likely to adopt this book. Business ethics is taught as an elective in our school but many students don’t take it. Infusing it into all classes is a much better way to handle it. The same goes for technology issues– explaining them in relation to the course content makes it easier for students to understand the importance of remaining current in technology to make themselves more marketable.”
-
Joyce Ezrow, ANNE ARUNDEL COMMUNITY COLLEGE

“The questions and exercisesare certainly more numerous and superior overall to the exercises in most business communication textbooks that I’ve seen. Most of the textbooks I’ve viewed focus solely on business situations, which is fine if your class has had a lot of business experience. But students with little experience will relate better to some of these exercises.”
-Susan Peterson, SCOTTSDALE COMMUNITY COLLEGE

“The ACE communication model is effective and memorable. I like the acronym. It has positive symbolic significance. The three stages (Analyzing, Composing, Evaluating) make sense. The authors’ coverage of purpose and desired outcome [in Chapter 3] is excellent. The section on getting the writing process started is excellent.”
-Jan Costello, GEORGIA STATE UNIVERSITY

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Product Details

  • ISBN-13: 9780136078074
  • Publisher: Prentice Hall
  • Publication date: 1/18/2011
  • Series: MyBCommLab Series
  • Edition description: Older Edition
  • Pages: 600
  • Product dimensions: 8.80 (w) x 10.70 (h) x 0.90 (d)

Table of Contents

Part 1: Understanding the Foundations of Business Communication

Chapter 1. Becoming a Successful Business Communicator

Chapter 2. Working with Others: Interpersonal, Intercultural, and Team Communication

Chapter 3. Managing the Communication Process

Part 2: Delivering Effective Messages

Chapter 4. Communicating Routine Messages and Building Goodwill

Chapter 5. Communicating Persuasive Messages

Chapter 6. Communicating Negative Messages

Part 3: Proposing and Reporting

Chapter 7. Finding and Evaluating Business Information

Chapter 8. Preparing Persuasive Proposals

Chapter 9. Reporting Business Information

Chapter 10. Delivering Business Presentations

Part 4: Persuading an Employer to Hire You

Chapter 11. Creating Cover Letters and Resumes

Chapter 12. Getting the Job: Interviewing Skills

Appendix: Grammar Handbook

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