Business Communication (with Teams Handbook) / Edition 15

Business Communication (with Teams Handbook) / Edition 15

by Carol M. Lehman, Debbie D. DuFrene
     
 


For more than six decades, Lehman and DuFrene's BUSINESS COMMUNICATION has established itself as the authoritative standard in the field. Marked by a concise, coherent writing style; enriched with an abundance of model documents; and organized around a unique and effective Strategic Forces Model that translates communication theory into applied best practices, the… See more details below

Overview


For more than six decades, Lehman and DuFrene's BUSINESS COMMUNICATION has established itself as the authoritative standard in the field. Marked by a concise, coherent writing style; enriched with an abundance of model documents; and organized around a unique and effective Strategic Forces Model that translates communication theory into applied best practices, the text has consistently proven its value to both instructors and students. The new Sixteenth Edition is a dynamic response to ongoing changes in technology, organizations, the business marketplace, and the global economy. In today's fast-paced business environment, communicating effectively with multiple audiences is more essential--and more challenging--than ever. BUSINESS COMMUNICATION, Sixteenth Edition, leads the way in preparing students to rise to this challenge, combining a strong emphasis on sound writing principles with practical coverage of real-world spoken, electronic, and written communication situations and strategies that play a vital role in modern business.

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Product Details

ISBN-13:
9780324375534
Publisher:
Cengage Learning
Publication date:
03/12/2007
Series:
Available Titles CengageNOW Series
Edition description:
REV
Pages:
720
Product dimensions:
7.84(w) x 11.07(h) x 1.28(d)

Table of Contents


Part I: COMMUNICATION FOUNDATIONS. 1. Establishing a Framework for Business Communication. 2. Focusing on Interpersonal and Group Communication. Part II: COMMUNICATION ANALYSIS. 3. Planning Spoken and Written Messages. 4. Preparing Spoken and Written Messages. Part III: COMMUNICATING THROUGH VOICE, ELECTRONIC AND WRITTEN MESSAGES. 5. Communicating Electronically. 6. Delivering Good- and Neutral-News Messages. 7. Delivering Bad-News Messages. 8. Delivering Persuasive Messages. Part IV: COMMUNICATION THROUGH REPORTS AND BUSINESS PRESENTATIONS. 9. Understanding the Report Process and Research Methods. 10. Managing Data and Using Graphics. 11. Organizing and Preparing Reports and Proposals. 12. Designing and Delivering Business Presentations. Part V: COMMUNICATION FOR EMPLOYMENT. 13. Preparing Resumes and Application Messages 14. Interviewing for a Job and Preparing Employment Messages. Appendix A: Document Format and Layout Guide. Appendix B: Referencing Styles. Appendix C: Language Review and Exercises.

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