Business Communication (Book Only) / Edition 16

Business Communication (Book Only) / Edition 16

1.7 3
by Carol M. Lehman
     
 

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ISBN-10: 0324782187

ISBN-13: 9780324782189

Pub. Date: 02/19/2010

Publisher: Cengage Learning

While continuing a strong tradition of sound writing principles and abundant model documents, this new edition of Business Communication integrates spoken, electronic, and written communication situations and strategies?the way communication actually occurs in a dynamic workplace. The digital age demands that our students communicate expertly through an ever-expanding

Overview

While continuing a strong tradition of sound writing principles and abundant model documents, this new edition of Business Communication integrates spoken, electronic, and written communication situations and strategies?the way communication actually occurs in a dynamic workplace. The digital age demands that our students communicate expertly through an ever-expanding number of communication options?from traditional paper documents to e-mail, instant messaging, web communications, voice and wireless technologies, and whatever technology evolves next. You?ll see this integrated business strategy applied throughout the text.

Product Details

ISBN-13:
9780324782189
Publisher:
Cengage Learning
Publication date:
02/19/2010
Edition description:
New Edition
Pages:
656
Sales rank:
729,371
Product dimensions:
8.80(w) x 10.90(h) x 1.20(d)

Table of Contents

I: COMMUNICATION FOUNDATIONS. 1. A Framework for Business Communication. 2. Organizational Setting for Business Communication. II: THE WRITING PROCESS. 3. Organizing and Composing Messages. 4. Revising and Proofreading Messages. III: COMMUNICATING THROUGH LETTERS, MEMORANDUMS, AND E-MAIL MESSAGES. 5. Writing Good-News, Routine and Special Letters. 6. Writing Bad-News Letters. 7. Writing Memos and E-mail Messages. 8. Writing Persuasive Messages. IV: COMMUNICATING THROUGH REPORTS. 9. Understanding the Report Process and Research Methods. 10. Managing Data and Using Graphics. 11. Organizing and Preparing Reports and Proposals. 12. Designing and Delivering Business Presentations. PART V: COMMUNICATING ABOUT WORK AND JOBS. 11. Preparing Resumes and Application Letters. 12. Interviewing for a Job and Preparing Employment Messages. APPENDIXES. A. Document Format and Layout Guide. B. Documentation Formats. C. Language Review and Exercises.


D. Grading Symbols. INDEX.

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Business Communication 1.7 out of 5 based on 0 ratings. 3 reviews.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
This book does have some useful content, but it's no pleasure to read. as far as textbooks go, it would rate higher, but the nooks software's problem of freezing every time I try to do a word search was aggravating to no end.
Anonymous More than 1 year ago