Business Communication (Book Only) / Edition 16

Hardcover (Print)
Rent
Rent from BN.com
$49.79
(Save 83%)
Est. Return Date: 02/24/2015
Buy Used
Buy Used from BN.com
$186.71
(Save 37%)
Item is in good condition but packaging may have signs of shelf wear/aging or torn packaging.
Condition: Used – Good details
Used and New from Other Sellers
Used and New from Other Sellers
from $73.95
Usually ships in 1-2 business days
(Save 75%)
Other sellers (Hardcover)
  • All (13) from $73.95   
  • New (5) from $178.02   
  • Used (8) from $73.95   

Overview

While continuing a strong tradition of sound writing principles and abundant model documents, this new edition of Business Communication integrates spoken, electronic, and written communication situations and strategies?the way communication actually occurs in a dynamic workplace. The digital age demands that our students communicate expertly through an ever-expanding number of communication options?from traditional paper documents to e-mail, instant messaging, web communications, voice and wireless technologies, and whatever technology evolves next. You?ll see this integrated business strategy applied throughout the text.
Read More Show Less

Product Details

  • ISBN-13: 9780324782189
  • Publisher: Cengage Learning
  • Publication date: 2/19/2010
  • Edition description: New Edition
  • Edition number: 16
  • Pages: 656
  • Sales rank: 573,359
  • Product dimensions: 8.80 (w) x 10.90 (h) x 1.20 (d)

Meet the Author

Dr. Lehman is a professor emerita in the Managgement and Information Systems Department at Mississippi State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication. Dr. Lehman earned a bachelor's and master's degrees in business education from the University of Southern Mississippi, and her doctorate from the University of Arkansas. Dr. Lehman has taught organizational communication, a core requirement for all business majors, and an MBA-level multimedia presentations course. She is a frequent presenter at the national and regional meetings of the Association for Business Communication, for which she and Dr. DuFrene sponsor the Meada Gibbs Outstanding Teacher Award. Her consulting and training activities for industry have focused on multimedia development, business presentations, and written communication.

Dr. DuFrene is a associate dean of the Rusche College of Business at Stephen F. Austin State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication, including 20 years at Stephen F. Austin. Dr. DuFrene earned her bachelor's and master's degrees in business education from Nicholls State University, and her doctorate from the University of Houston. She serves on the international board of directors for the Association for Business Communication and has been a business communication consultant to various organizations from the business, industry, and education sectors. She and Dr. Lehman sponsor the Meada Gibbs Outstanding Teacher Award for the Association for Business Communication (ABC).

Read More Show Less

Table of Contents

I: COMMUNICATION FOUNDATIONS. 1. A Framework for Business Communication. 2. Organizational Setting for Business Communication. II: THE WRITING PROCESS. 3. Organizing and Composing Messages. 4. Revising and Proofreading Messages. III: COMMUNICATING THROUGH LETTERS, MEMORANDUMS, AND E-MAIL MESSAGES. 5. Writing Good-News, Routine and Special Letters. 6. Writing Bad-News Letters. 7. Writing Memos and E-mail Messages. 8. Writing Persuasive Messages. IV: COMMUNICATING THROUGH REPORTS. 9. Understanding the Report Process and Research Methods. 10. Managing Data and Using Graphics. 11. Organizing and Preparing Reports and Proposals. 12. Designing and Delivering Business Presentations. PART V: COMMUNICATING ABOUT WORK AND JOBS. 11. Preparing Resumes and Application Letters. 12. Interviewing for a Job and Preparing Employment Messages. APPENDIXES. A. Document Format and Layout Guide. B. Documentation Formats. C. Language Review and Exercises.


D. Grading Symbols. INDEX.

Read More Show Less

Customer Reviews

Average Rating 1.5
( 3 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(1)

2 Star

(0)

1 Star

(2)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 3 Customer Reviews
  • Anonymous

    Posted January 6, 2013

    Good class, bad book

    This book does have some useful content, but it's no pleasure to read. as far as textbooks go, it would rate higher, but the nooks software's problem of freezing every time I try to do a word search was aggravating to no end.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted January 10, 2014

    No text was provided for this review.

  • Anonymous

    Posted April 14, 2011

    No text was provided for this review.

Sort by: Showing all of 3 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)