Business Communication (Book Only) / Edition 15

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Overview

While continuing a strong tradition of sound writing principles and abundant model documents, this new edition of Business Communication integrates spoken, electronic, and written communication situations and strategies?the way communication actually occurs in a dynamic workplace. The digital age demands that our students communicate expertly through an ever-expanding number of communication options?from traditional paper documents to e-mail, instant messaging, web communications, voice and wireless technologies, and whatever technology evolves next. You?ll see this integrated business strategy applied throughout the text.
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Product Details

  • ISBN-13: 9780324375503
  • Publisher: Cengage Learning
  • Publication date: 3/1/2007
  • Edition description: Older Edition
  • Edition number: 15
  • Pages: 640

Meet the Author

Dr. Lehman is a professor emerita in the Managgement and Information Systems Department at Mississippi State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication. Dr. Lehman earned a bachelor's and master's degrees in business education from the University of Southern Mississippi, and her doctorate from the University of Arkansas. Dr. Lehman has taught organizational communication, a core requirement for all business majors, and an MBA-level multimedia presentations course. She is a frequent presenter at the national and regional meetings of the Association for Business Communication, for which she and Dr. DuFrene sponsor the Meada Gibbs Outstanding Teacher Award. Her consulting and training activities for industry have focused on multimedia development, business presentations, and written communication.

Dr. DuFrene is a associate dean of the Rusche College of Business at Stephen F. Austin State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication, including 20 years at Stephen F. Austin. Dr. DuFrene earned her bachelor's and master's degrees in business education from Nicholls State University, and her doctorate from the University of Houston. She serves on the international board of directors for the Association for Business Communication and has been a business communication consultant to various organizations from the business, industry, and education sectors. She and Dr. Lehman sponsor the Meada Gibbs Outstanding Teacher Award for the Association for Business Communication (ABC).

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Table of Contents

I: COMMUNICATION FOUNDATIONS. 1. A Framework for Business Communication. 2. Organizational Setting for Business Communication. II: THE WRITING PROCESS. 3. Organizing and Composing Messages. 4. Revising and Proofreading Messages. III: COMMUNICATING THROUGH LETTERS, MEMORANDUMS, AND E-MAIL MESSAGES. 5. Writing Good-News, Routine and Special Letters. 6. Writing Bad-News Letters. 7. Writing Memos and E-mail Messages. 8. Writing Persuasive Messages. IV: COMMUNICATING THROUGH REPORTS. 9. Understanding the Report Process and Research Methods. 10. Managing Data and Using Graphics. 11. Organizing and Preparing Reports and Proposals. 12. Designing and Delivering Business Presentations. PART V: COMMUNICATING ABOUT WORK AND JOBS. 11. Preparing Resumes and Application Letters. 12. Interviewing for a Job and Preparing Employment Messages. APPENDIXES. A. Document Format and Layout Guide. B. Documentation Formats. C. Language Review and Exercises.


D. Grading Symbols. INDEX.

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