Business Communication / Edition 12

Business Communication / Edition 12

by Carol M. Lehman, Debbie D. DuFrene, William C. Himstreet
     
 

ISBN-10: 0538875208

ISBN-13: 9780538875202

Pub. Date: 07/28/1998

Publisher: Cengage Learning

For more than six decades, Lehman and DuFrene's BUSINESS COMMUNICATION has established itself as the authoritative standard in the field. Marked by a concise, coherent writing style, enriched with an abundance of model documents, and organized around a unique and effective Strategic Forces Model that translates communication theory into applied best practices, the

Overview

For more than six decades, Lehman and DuFrene's BUSINESS COMMUNICATION has established itself as the authoritative standard in the field. Marked by a concise, coherent writing style, enriched with an abundance of model documents, and organized around a unique and effective Strategic Forces Model that translates communication theory into applied best practices, the text has consistently proven its value to both instructors and students. This new edition is a dynamic response to changing expectations in both the business communication course and the workplace. The learner-centered format and new features of this edition effectively link the text with the latest teaching and learning technologies.

Product Details

ISBN-13:
9780538875202
Publisher:
Cengage Learning
Publication date:
07/28/1998
Series:
EC - HS Communication/English Series
Edition description:
Older Edition
Pages:
571
Product dimensions:
8.14(w) x 10.25(h) x 1.15(d)

Table of Contents

PART I: COMMUNICATION FOUNDATIONS.
1.Establishing a Framework for Business Communication.
2.Focusing on Interpersonal and Group Communication.
Part II: COMMUNICATION ANALYSIS.
3.Planning Spoken and Written Messages.
4.Preparing Spoken and Written Messages.
Part III: COMMUNICATING THROUGH VOICE, ELECTRONIC AND WRITTEN MESSAGES.
5.Communicating Electronically.
6.Delivering Good- and Neutral-News Messages.
7.Delivering Bad-News Messages.
8.Delivering Persuasive Messages.
Part IV: COMMUNICATION THROUGH REPORTS AND BUSINESS PRESENTATIONS.
9.Understanding the Report Process and Research Methods.
10.Managing Data and Using Graphics.
11.Organizing and Preparing Reports and Proposals.
12.Designing and Delivering Business Presentations.
Part V: COMMUNICATION FOR EMPLOYMENT.
13.Preparing Resumes and Application Letters.
14.Interviewing for a Job and Preparing Employment Messages. APPENDICES. A. Document Format and Layout Guides. B. Referencing Styles. C. Language Review and Exercises.

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