Business Communication / Edition 12

Business Communication / Edition 12

by Carol M. Lehman, Debbie D. DuFrene, William C. Himstreet
     
 

ISBN-10: 0538875208

ISBN-13: 9780538875202

Pub. Date: 07/28/1998

Publisher: Cengage Learning

For more than six decades, Lehman and DuFrene's BUSINESS COMMUNICATION has established itself as the authoritative standard in the field. Marked by a concise, coherent writing style, enriched with an abundance of model documents, and organized around a unique and effective Strategic Forces Model that translates communication theory into applied best practices, the

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Overview

For more than six decades, Lehman and DuFrene's BUSINESS COMMUNICATION has established itself as the authoritative standard in the field. Marked by a concise, coherent writing style, enriched with an abundance of model documents, and organized around a unique and effective Strategic Forces Model that translates communication theory into applied best practices, the text has consistently proven its value to both instructors and students. This new edition is a dynamic response to changing expectations in both the business communication course and the workplace. The learner-centered format and new features of this edition effectively link the text with the latest teaching and learning technologies.

Product Details

ISBN-13:
9780538875202
Publisher:
Cengage Learning
Publication date:
07/28/1998
Series:
EC - HS Communication/English Series
Edition description:
Older Edition
Pages:
571
Product dimensions:
8.14(w) x 10.25(h) x 1.15(d)

Table of Contents

PART I: COMMUNICATION FOUNDATIONS.
1.Establishing a Framework for Business Communication.
2.Focusing on Interpersonal and Group Communication.
Part II: COMMUNICATION ANALYSIS.
3.Planning Spoken and Written Messages.
4.Preparing Spoken and Written Messages.
Part III: COMMUNICATING THROUGH VOICE, ELECTRONIC AND WRITTEN MESSAGES.
5.Communicating Electronically.
6.Delivering Good- and Neutral-News Messages.
7.Delivering Bad-News Messages.
8.Delivering Persuasive Messages.
Part IV: COMMUNICATION THROUGH REPORTS AND BUSINESS PRESENTATIONS.
9.Understanding the Report Process and Research Methods.
10.Managing Data and Using Graphics.
11.Organizing and Preparing Reports and Proposals.
12.Designing and Delivering Business Presentations.
Part V: COMMUNICATION FOR EMPLOYMENT.
13.Preparing Resumes and Application Letters.
14.Interviewing for a Job and Preparing Employment Messages. APPENDICES. A. Document Format and Layout Guides. B. Referencing Styles. C. Language Review and Exercises.

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