Business Communication for Managers An Advanced Approach with InfoTrac / Edition 5

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Overview

This text presents balanced treatment of both the theory and applications of managerial communication. Content includes strong coverage of ethics, cross-cultural communication and the newest technological influences in communication. Unique, practical chapters on visual support of written and oral presentations are provided in addition to coverage on how to write and deliver a case analysis, meeting management, and report writing. Strong integrated coverage of technology continues throughout this edition. While communication concepts remain largely the same — the technology that is used to communicate has changed and these changes are reflected in the fifth edition. Coverage of listening skills, intercultural communication, e-plagiarism, developing PowerPoint presentations, and writing instructions has been extensively enhanced.

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Product Details

  • ISBN-13: 9780324200089
  • Publisher: Cengage Learning
  • Publication date: 2/28/2003
  • Edition description: Fifth, College Edition
  • Edition number: 5
  • Pages: 480
  • Product dimensions: 7.38 (w) x 9.38 (h) x 0.89 (d)

Meet the Author

Robert J. Myers is Chair of the Department of Communication Studies and director of the master of arts program in corporate communications at Baruch College, City University of New York. He has coauthored two textbooks on business communication, published articles in the Journal of Business Communication and the ABC Bulletin, and has presented numerous papers at professional conferences. Since 1979 he has offered training sessions on management-level writing, oral presentation skills, and interviewing to over a thousand executives in business, industry, and the public sector. He is also the Executive Director of the Association for Business Communication, an international professional society whose mission is to foster excellence in business communication research, pedagogy, and practice.
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Table of Contents

PART 1: INTRODUCTION TO BUSINESS COMMUNICATION FOR MANAGERS 1. Business Communication for Managers 2. Information and Persuasion 3. Advanced Visual Support for Managers PART 2: WRITTEN COMMUNICATION: Brief Messages 4. A Strategic Process for Effective Managerial Writing 5. Writing Direct Messages 6. Writing Indirect Messages 7. Writing Situational Messages PART 3: WRITTEN COMMUNICATION: Expanded Messages 8. The Planning and Writing of Persuasive Proposals 9. Report Writing: From Formal Documentation to Short Summaries 10. Writing Instructions, Documentation, Policies, and Procedures PART 4: ORAL COMMUNICATION 11. The Business Presentation 12. Meeting Management 13. Crisis Management 14. Media Management PART 5: REPORTING CASE ANALYSIS 15. Analyzing a Case and Writing a Case Report 16. Discussing and Presenting a Case Study EMPLOYMENT STRATEGIES FOR CAREER SUCCESS 1. Planning Your Career Path 2. Preparation of a Resume 3. The Online Employment Search 4. Employment Correspondence 5. The Employment Interview

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