Business Communication: A Framework for Success

Business Communication: A Framework for Success

by H. Dan O'Hair, Mary John O'Hair, James O'Rourke
     
 

ISBN-10: 0324014155

ISBN-13: 9780324014150

Pub. Date: 02/01/2000

Publisher: South-Western

Business Communication: A Framework for Success presents a truly strategic approach to business communication. This text builds on a solid foundation of rhetorical and communication theories by including a range of real-company examples that make the theories come alive. These innovative methods not only help readers identify the many challenges encountered by

Overview

Business Communication: A Framework for Success presents a truly strategic approach to business communication. This text builds on a solid foundation of rhetorical and communication theories by including a range of real-company examples that make the theories come alive. These innovative methods not only help readers identify the many challenges encountered by today's business communicators, but they also foster a mastery of communication skills that will carry them well into their own careers.

Product Details

ISBN-13:
9780324014150
Publisher:
South-Western
Publication date:
02/01/2000
Series:
Business Communication Series
Pages:
672
Product dimensions:
7.87(w) x 9.84(h) x (d)

Table of Contents

PART 1 A Framework for Business Communication 1(130)
Understanding Business Communication
6(32)
Thinking Critically
38(32)
Developing Messages
70(32)
Communication and Technology
102(29)
PART 2 Developing Communication Skills 131(110)
Business Speaking
134(26)
Business Writing
160(26)
Graphics and Visual Communication
186(24)
Listening and Nonverbal Communication
210(31)
PART 3 Correspondence 241(116)
Neutral and Positive Messages
244(44)
Negative Messages
288
Persuasive Messages
32(325)
PART 4 Reports and Proposals 357(88)
Using Reports and Proposals
360(24)
Conducting Research and Using Data
384(32)
Organizing and Finalizing Reports/Proposals
416(29)
PART 5 Organizational and Group Communication 445(60)
Organizational Communication
448(28)
Communicating in Groups and Teams
476(29)
PART 6 Employment Communication 505(68)
Assessing Yourself and Planning Your Resume
508(30)
Assessing Employers and Interviewing
538(35)
PART 7 Challenges in Business Communication 573(58)
Values and Ethics
576(28)
Intercultural and International Communication
604(27)
Glossary 631(8)
Appendix 639(10)
Indexes 649

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