Business Communication: A Framework for Success presents a truly strategic approach to business communication. This text builds on a solid foundation of rhetorical and communication theories by including a range of real-company examples that make the theories come alive. These innovative methods not only help readers identify the many challenges encountered by today's business communicators, but they also foster a mastery of communication skills that will carry them well into their own careers.
PART 1. A FRAMEWORK FOR BUSINESS COMMUNICATION. 1. Understanding Business Communication. 2. Thinking Critically. 3. Developing Messages. 4. Communication Technology. PART 2. DEVELOPING COMMUNICATION SKILLS. 5. Business Speaking. 6. Business Writing. 7. Graphic and Visual Communication. 8. Listening and Nonverbal Communication. PART 3. CORRESONDENCE. 9. Neutral and Positive Messages. 10. Negative Messages. 11. Persuasive Messages. PART 4. REPORTS AND PROPOSALS. 12. Using Reports and Proposals. 13. Conducting Research and Using Data. 14. Organizing and Finalizing Reports/Proposals. PART 5. ORGANIZATIONAL AND GROUP COMMUNICATION. 15. Organizational Communication. 16. Communicating in Groups and Teams. PART 6. EMPLOYMENT COMMUNICATION. 17. Assessing Yourself and Planning Your Resume. 18. Assessing Employers and Interviewing. PART 7. CHALLENGES IN BUSINESS COMMUNICATION. 19. Values and Ethics. 20. Intercultural and International Communication.