Business Communication (Harvard Business Essentials Series)

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Overview

Effective communication is a vital skill for everyone in business today. Great communicators have a distinct advantage in building influence and jumpstarting their careers. This practical guide offers readers a clear and comprehensive overview on how to communicate effectively for every business situation, from sensitive feedback to employees to persuasive communications for customers. It offers advice for improving writing skills, oral presentations, and one-on-one dealings with others. The contents include: understanding the optimal 'medium' to present information; learning the best timing to deliver a message; delivering an effective presentation; drafting proposals; writing effective e-mails; and, improving self-editing skills. Readers can access free interactive tools on the "Harvard Business Essentials" companion web site. Series Adviser: Mary Munter, Professor Mary Munter has taught management communication for over twenty-five years, for seven years at the Stanford Graduate School of Business and since 1983 at the Tuck School of Business at Dartmouth. Professor Munter is considered one of the leaders in the management communication field. Among her publications is "Guide to Managerial Communication" - recently published in its sixth edition and named 'one of the five best business books' by the "Wall Street Journal". She has also published many other articles and books and consulted with over ninety corporate and not-for-profit clients. The reliable source for busy managers, "The Harvard Business Essentials" series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Drawing on rich content from Harvard Business School Publishing and other sources, these concise guides are carefully crafted to provide a highly practical resource for readers with all levels of experience. To assure quality and accuracy, each volume is closely reviewed by a sp

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Product Details

  • ISBN-13: 9781591391135
  • Publisher: Harvard Business Review Press
  • Publication date: 7/17/2003
  • Series: Harvard Business Essentials
  • Pages: 176
  • Sales rank: 586,001
  • Product dimensions: 6.14 (w) x 9.28 (h) x 0.50 (d)

Table of Contents

Introduction
1 Good Writing: It Begins with Principles 1
2 Start-Up Strategies: Your Launch Point 17
3 The First Draft: Getting It Down 29
4 Getting It Right: The Editing Craft 43
5 Everyday Writing: Memos, Letters, and E-mail 61
6 Presentations: Timeless Principles 79
7 Backstage: Preparing Your Presentation 95
8 Show Time: Making an Effective Delivery 107
9 Dialogue: The Ultimate Communication 121
App. A Useful Implementation Tools 133
App. B Writing the Perfect Job Application Cover Letter 139
App. C Commonsense Rules for Presentation Visuals 143
Notes 151
Glossary 153
For Further Reading 155
Index 157
About the Subject Adviser 161
About the Writer 162
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