Business Communication: Process and Product (with InfoTrac) / Edition 5

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Overview

BUSINESS COMMUNICATION: PROCESS AND PRODUCT is a time-tested, Web-supported, teaching/learning/testing system that delivers comprehensive resources. The text uses the 3-x-3 writing process to guide the user in writing effectively. Accurate, detailed model documents provide numerous examples for learners to emulate, and abundant activities and cases develop skills. The variety and depth of resources in both print and electronic media are unmatched by any competitor. Mary Ellen Guffey leads the market in providing instructors with timely, innovative, and continuously refreshed teaching tips and support through her Web site, monthly newsletters, as well as at conferences.

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Product Details

  • ISBN-13: 9780324223040
  • Publisher: Cengage Learning
  • Publication date: 2/23/2005
  • Series: Available Titles CengageNOW Series
  • Edition description: Older Edition
  • Edition number: 5
  • Pages: 600
  • Product dimensions: 7.96 (w) x 10.30 (h) x 1.25 (d)

Meet the Author

A dedicated professional, Mary Ellen Guffey is Professor Emerita of Business from Los Angeles Pierce College. She has taught business communication and business English topics for more than thirty years and has written several market-leading, internationally acclaimed textbooks, including BUSINESS COMMUNICATION: PROCESS AND PRODUCT and ESSENTIALS OF BUSINESS COMMUNICATION. A leader in the field, Dr. Guffey partners with and mentors hundreds of business communication instructors across the country. Her newsletters have a loyal readership around the world while her workshops, articles, websites and other teaching materials help instructors with all levels of experience achieve better results in their courses.

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Table of Contents

UNIT 1. COMMUNICATION FOUNDATIONS. 1. Communicating at Work. 2. Communicating in Groups and Teams. 3. Listening and Nonverbal Communication. 4. Communicating Across Cultures. UNIT 2. THE WRITING PROCESS. 5. Writing Process Phase 1: Analyze, Anticipate, Adapt. 6. Writing Process Phase 2: Research, Organize, Compose. 7. Writing Process Phase 3: Revise, Proofread, Evaluate. UNIT 3. BUSINESS CORRESPONDENCE. 8. Routine E-mail Messages and Memos. 9. Routine Letters and Goodwill Messages. 10. Persuasive and Sales Messages. 11. Negative Messages. UNIT 4. REPORTS AND PROPOSALS. 12. Preparing to Write Business Reports. 13. Organizing and Writing Typical Business Reports. 14. Proposals and Formal Reports. UNIT 5. PRESENTATIONS. 15. Speaking Skills. 16. Employment Communication. Appendix A. Competent Language Usage Essentials. Appendix B. Guide to Document Formats. Appendix C. Documentation Formats. Appendix D. Correction Symbols.

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