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Business Communication: Process and Product (with meguffey.com Printed Access Card) / Edition 7
     

Business Communication: Process and Product (with meguffey.com Printed Access Card) / Edition 7

2.2 6
by Mary Ellen Guffey, Dana Loewy
 

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ISBN-10: 0538466251

ISBN-13: 9780538466257

Pub. Date: 08/23/2010

Publisher: Cengage Learning

A trusted market leader, BUSINESS COMMUNICATION: PROCESS AND PRODUCT presents the market's most innovative coverage of workplace communication skills with an expanded emphasis on digital writing. Compelling, new infographics and a vibrant new design appeal to today's visual learners. Most importantly, the hallmark features that made Guffey the market

Overview

A trusted market leader, BUSINESS COMMUNICATION: PROCESS AND PRODUCT presents the market's most innovative coverage of workplace communication skills with an expanded emphasis on digital writing. Compelling, new infographics and a vibrant new design appeal to today's visual learners. Most importantly, the hallmark features that made Guffey the market leader—abundant model documents, the 3x3 writing process, case studies, and an efficient 16-chapter format—continue to enhance student learning and comprehension. Vast instructor resources, including new video-enhanced PowerPoint slides, help new and veteran instructors plan and manager their courses.

Product Details

ISBN-13:
9780538466257
Publisher:
Cengage Learning
Publication date:
08/23/2010
Series:
Business Communication Series
Edition description:
Older Edition
Pages:
672
Product dimensions:
8.70(w) x 11.00(h) x 1.10(d)

Table of Contents

UNIT I: COMMUNICATION FOUNDATIONS. 1. Business Communication in the Digital Age. 2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills. 3. Intercultural Communication. UNIT II: THE WRITING PROCESS. 4. Planning Business Messages. 5. Organizing and Writing Business Messages. 6. Revising Business Messages. UNIT III: WORKPLACE COMMUNICATION. 7. Short Workplace Messages and Digital Media. 8. Positive Messages. 9. Negative Messages. 10. Persuasive and Sales Messages. UNIT IV: Reports, Proposals, and Presentations. 11. Report and Research Basics. 12. Informal Business Reports. 13. Proposals, Business Plans, and Formal Business Reports. 14. Business Presentations. UNIT V: EMPLOYMENT COMMUNICATION. 15. The Job Search, Resumes, and Cover Letters. 16. Interviewing and Following Up. Appendix A. Grammar and Mechanics Guide. Appendix B. Document Format Guide. Appendix C. Documentation Guide. Appendix D. Correction Symbols.

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Business Communication: Process and Product (with meguffey.com Printed Access Card) 2.2 out of 5 based on 0 ratings. 6 reviews.
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