Business Communication: Process and Product (with meguffey.com Printed Access Card) / Edition 7

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Overview

A trusted market leader, BUSINESS COMMUNICATION: PROCESS AND PRODUCT presents the market's most innovative coverage of workplace communication skills with an expanded emphasis on digital writing. Compelling, new infographics and a vibrant new design appeal to today's visual learners. Most importantly, the hallmark features that made Guffey the market leader—abundant model documents, the 3x3 writing process, case studies, and an efficient 16-chapter format—continue to enhance student learning and comprehension. Vast instructor resources, including new video-enhanced PowerPoint slides, help new and veteran instructors plan and manager their courses.

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Editorial Reviews

From the Publisher
"Chapter 7 is a superb addition to Dr. Guffey's text. I have never been disappointed in Dr. Guffey's textbooks or materials in the past, and she certainly has done an outstanding job of addressing electronic communication technologies in this chapter." - Virginia Hemby, Middle Tennessee State University

"Guffey does an excellent job updating the area of business communication. It is by far the most current approach to communication that I have seen to date. One of the greatest strengths Guffey brings to the marketplace is the currency of information as well as the activities." - Julie Indvik, California State University - Chico

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Product Details

  • ISBN-13: 9780538466257
  • Publisher: Cengage Learning
  • Publication date: 8/23/2010
  • Series: Business Communication Series
  • Edition description: Older Edition
  • Edition number: 7
  • Pages: 672
  • Sales rank: 475,092
  • Product dimensions: 8.70 (w) x 11.00 (h) x 1.10 (d)

Meet the Author

A dedicated professional, Mary Ellen Guffey is Professor Emerita of Business from Los Angeles Pierce College. She has taught business communication and business English topics for more than thirty years and has written several market-leading, internationally acclaimed textbooks, including BUSINESS COMMUNICATION: PROCESS AND PRODUCT and ESSENTIALS OF BUSINESS COMMUNICATION. A teacher's teacher and leader in the field, Dr. Guffey partners with and mentors hundreds of business communication instructors across the country. Her newsletters have a loyal readership around the world while her workshops, articles, websites and other teaching materials help instructors with all levels of experience achieve better results in their courses.

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Table of Contents

UNIT I: COMMUNICATION FOUNDATIONS. 1. Business Communication in the Digital Age. 2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills. 3. Intercultural Communication. UNIT II: THE WRITING PROCESS. 4. Planning Business Messages. 5. Organizing and Writing Business Messages. 6. Revising Business Messages. UNIT III: WORKPLACE COMMUNICATION. 7. Short Workplace Messages and Digital Media. 8. Positive Messages. 9. Negative Messages. 10. Persuasive and Sales Messages. UNIT IV: Reports, Proposals, and Presentations. 11. Report and Research Basics. 12. Informal Business Reports. 13. Proposals, Business Plans, and Formal Business Reports. 14. Business Presentations. UNIT V: EMPLOYMENT COMMUNICATION. 15. The Job Search, Resumes, and Cover Letters. 16. Interviewing and Following Up. Appendix A. Grammar and Mechanics Guide. Appendix B. Document Format Guide. Appendix C. Documentation Guide. Appendix D. Correction Symbols.

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