Business Communication - Text Only / Edition 14

Business Communication - Text Only / Edition 14

by Carol M. Lehman
     
 

This textbook explains how to communicate effectively in the business world, whether verbally or in writing, and explores the impact of legal and ethical constraints, diversity challenges, changing technology, and the team environment. The 14th edition expands coverage of voice and electronic communication. The CD-ROM contains video cases, learning activities,… See more details below

Overview

This textbook explains how to communicate effectively in the business world, whether verbally or in writing, and explores the impact of legal and ethical constraints, diversity challenges, changing technology, and the team environment. The 14th edition expands coverage of voice and electronic communication. The CD-ROM contains video cases, learning activities, PowerPoint slides, and career resources. Annotation ©2004 Book News, Inc., Portland, OR

Product Details

ISBN-13:
9780324185331
Publisher:
Cengage Learning
Publication date:
02/28/2004
Edition description:
Older Edition

Meet the Author

Dr. Carol Lehman is a professor of management in the Management & Information Systems Department at Mississippi State University, an AACSB-accredited school. She has more than twenty years of experience teaching business communication. Dr. Lehman earned a bachelor's and master's degrees in business education from the University of Southern Mississippi, and the Ed.D. from the University of Arkansas. Dr. Lehman teaches organizational communication, a core requirement for all business majors, and an MBA-level multimedia presentations course. Whether traditional or distance, her classroom instruction is supplemented with Web-accessible materials that enrich and enliven the learning experience for the students. Her multimedia presentation students perfect design and delivery of media-rich, dynamic presentations delivered through a variety of distribution points ? live audience and remote audiences through e-mail, CD/DVD, and the Web. Together with Dr. Debbie DuFrene from Stephen F. Austin State University, Dr. Lehman authors BUSINESS COMMUNICATION, 14th Edition, one of the leading introductory business communication texts. She is actively engaged in research and a frequent presenter at the national and regional meetings of the Association for Business Communication, for which she and Dr. DuFrene sponsor the Meada Gibbs Outstanding Teacher Award. Her consulting and training activities for industry have focused on multimedia development, business presentations, and written communication.

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Table of Contents

I: COMMUNICATION FOUNDATIONS. 1. A Framework for Business Communication. 2. Organizational Setting for Business Communication. II: THE WRITING PROCESS. 3. Organizing and Composing Messages. 4. Revising and Proofreading Messages. III: COMMUNICATING THROUGH LETTERS, MEMORANDUMS, AND E-MAIL MESSAGES. 5. Writing Good-News, Routine and Special Letters. 6. Writing Bad-News Letters. 7. Writing Memos and E-mail Messages. 8. Writing Persuasive Messages. IV: COMMUNICATING THROUGH REPORTS. 9. Understanding the Report Process and Research Methods. 10. Managing Data and Using Graphics. 11. Organizing and Preparing Reports and Proposals. 12. Designing and Delivering Business Presentations. PART V: COMMUNICATING ABOUT WORK AND JOBS. 11. Preparing Resumes and Application Letters. 12. Interviewing for a Job and Preparing Employment Messages. APPENDIXES. A. Document Format and Layout Guide. B. Documentation Formats. C. Language Review and Exercises.


D. Grading Symbols. INDEX.

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