Business Communication - Text Only / Edition 14

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Overview

While continuing a strong tradition of sound writing principles and abundant model documents, this new edition of Business Communication integrates spoken, electronic, and written communication situations and strategies?the way communication actually occurs in a dynamic workplace. The digital age demands that our students communicate expertly through an ever-expanding number of communication options?from traditional paper documents to e-mail, instant messaging, web communications, voice and wireless technologies, and whatever technology evolves next. You?ll see this integrated business strategy applied throughout the text.
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Product Details

  • ISBN-13: 9780324185331
  • Publisher: Cengage Learning
  • Publication date: 2/28/2004
  • Edition description: Older Edition
  • Edition number: 14

Meet the Author

Dr. Carol Lehman is a professor of management in the Management & Information Systems Department at Mississippi State University, an AACSB-accredited school. She has more than twenty years of experience teaching business communication. Dr. Lehman earned a bachelor's and master's degrees in business education from the University of Southern Mississippi, and the Ed.D. from the University of Arkansas. Dr. Lehman teaches organizational communication, a core requirement for all business majors, and an MBA-level multimedia presentations course. Whether traditional or distance, her classroom instruction is supplemented with Web-accessible materials that enrich and enliven the learning experience for the students. Her multimedia presentation students perfect design and delivery of media-rich, dynamic presentations delivered through a variety of distribution points ? live audience and remote audiences through e-mail, CD/DVD, and the Web. Together with Dr. Debbie DuFrene from Stephen F. Austin State University, Dr. Lehman authors BUSINESS COMMUNICATION, 14th Edition, one of the leading introductory business communication texts. She is actively engaged in research and a frequent presenter at the national and regional meetings of the Association for Business Communication, for which she and Dr. DuFrene sponsor the Meada Gibbs Outstanding Teacher Award. Her consulting and training activities for industry have focused on multimedia development, business presentations, and written communication.
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Table of Contents

I: COMMUNICATION FOUNDATIONS. 1. A Framework for Business Communication. 2. Organizational Setting for Business Communication. II: THE WRITING PROCESS. 3. Organizing and Composing Messages. 4. Revising and Proofreading Messages. III: COMMUNICATING THROUGH LETTERS, MEMORANDUMS, AND E-MAIL MESSAGES. 5. Writing Good-News, Routine and Special Letters. 6. Writing Bad-News Letters. 7. Writing Memos and E-mail Messages. 8. Writing Persuasive Messages. IV: COMMUNICATING THROUGH REPORTS. 9. Understanding the Report Process and Research Methods. 10. Managing Data and Using Graphics. 11. Organizing and Preparing Reports and Proposals. 12. Designing and Delivering Business Presentations. PART V: COMMUNICATING ABOUT WORK AND JOBS. 11. Preparing Resumes and Application Letters. 12. Interviewing for a Job and Preparing Employment Messages. APPENDIXES. A. Document Format and Layout Guide. B. Documentation Formats. C. Language Review and Exercises.


D. Grading Symbols. INDEX.

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