Business Communication / Edition 2

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Overview

Equip students with the communication tools needed for success in today's workplace with this comprehensive, business-savvy text! Business Communication 2e has an exciting new contemporary design with clear easy-to-follow instructions guiding students through the chapters. Two new chapters have been added to this edition, increasing the emphasis on English Grammar and Writing Mechanics. Help students master the basics of workplace communication with proven instructional techniques, time-tested learning approaches, and complete teacher support. Topics such as exchanging information via telecommunications software, electronic mail, images and multimedia, and on-line information services are presented. Students refine writing, listening, speaking, computing, and research skills while using the latest technology tools. This text is ideal for the year-long business communication class. Business Communication 2e is the total solution for teachers who want comprehensive coverage of business document preparation.

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Product Details

  • ISBN-13: 9780538449472
  • Publisher: Cengage Learning
  • Publication date: 2/6/2009
  • Series: Introduction to Business Communication Series
  • Edition description: New Edition
  • Edition number: 2
  • Pages: 658
  • Product dimensions: 8.30 (w) x 10.10 (h) x 1.20 (d)

Meet the Author

Tom Means is an experienced communications professor who has authored several communication titles for South-Western. He is retired from Louisiana Tech University, Ruston.

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Table of Contents

1. Communicating in Your Life. The Communication Process and Its Forms. Overcoming Communication Barriers. Reading in the Workplace. 2. Diversity and Ethics. Diversity at Work. Differences. Strategies for Effective Communication. Ethics in Business Communication. 3. Nonverbal Communication. Nonverbal Communication. Listening Skills. Teamwork. 4. Basics of English Grammar. Parts of Speech and Sentences. Nouns, Pronouns, and Adjectives. Verbs ad Adverbs. Prepositions, Conjunctions, and Interjectives. 5. Mechanics of Writing. External Marks and the Comma. Other Internal Marks. Abbreviations, Capitalization, and Number Expression. 6. The Writing Process. Planning and Organizing Messages. Composing Messages. Editing and Publishing Messages. 7. Writing Memos, E-mail, and Letters. Business Correspondence. Memos. E-mail and Instant Messaging. Letters. 8. Writing to Clients and Customers. Neutral or Positive Messages. Negative Messages. Persuasive Messages. 9. Writing Reports. Planning Reports. Writing Informal Reports. Writing Formal Reports. 10. Graphics and Visual Aids. Using Graphics and Visual Aids. Developing Graphics. 11. Technical Communication. Writing to Instruct. Writing to Describe. 12. Technology in the Workplace. Computer Hardware and Software. Other Technologies. Technology and Effective Communication. Ergonomics. 13. Presentations and Meetings. Oral Presentations. Visual Aids in Presentations. Effective Meetings. 14. Communicating with Customers. Customer Service. One-on-One and Telephone Communication. 15. Getting a Job. Your Skills and the Market. Resume. Letter of Application and Job Application Form. Interview and Follow-up Letter. Appendix A: Glossary. Appendix B: Proofreader's Marks and Documentation Styles. Appendix C: Answers to Checkpoints. Index.

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