Business Communication Today / Edition 11

Business Communication Today / Edition 11

5.0 1
by Courtland L. Bovee
     
 

ISBN-10: 0132539551

ISBN-13: 2900132539554

Pub. Date: 08/18/2011

Publisher: Prentice Hall

This revision brings all the pieces of business communication together in one complete package. Not only does the text bring concepts together by focusing on essential communication skills and practical, realistic assignments, but it also puts all of the pieces together for students by showing them the reasons for effective business communication through real-world…  See more details below

Overview

This revision brings all the pieces of business communication together in one complete package. Not only does the text bring concepts together by focusing on essential communication skills and practical, realistic assignments, but it also puts all of the pieces together for students by showing them the reasons for effective business communication through real-world company examples and real-life business situations.

Product Details

ISBN-13:
2900132539554
Publisher:
Prentice Hall
Publication date:
08/18/2011
Series:
MyBCommLab Series
Edition description:
OE
Pages:
720

Table of Contents

Preface
Pt. 1Foundations of Business Communication1
Ch. 1Understanding Business Communication2
Ch. 2Listening, Working in Teams, and Understanding Nonverbal Communication34
Ch. 3Communicating Interculturally60
Pt. 2The Writing Process89
Ch. 4Planning Audience-Centered Business Messages90
Ch. 5Organizing and Composing Audience-Centered Business Messages122
Ch. 6Revising Audience-Centered Business Messages162
Pt. 3Letters, Memos, E-Mail, and other Brief Messages197
Ch. 7Writing Routine, Good-News, and Goodwill Messages198
Ch. 8Writing Bad-News Messages244
Ch. 9Writing Persuasive Messages286
Pt. 4Information and Technology335
Ch. 10Communicating Information through the Internet and Other Technologies336
Ch. 11Finding, Evaluating, and Processing Information366
Ch. 12Communicating Information through Graphs and Other Visuals398
Pt. 5Reports and Oral Presentations437
Ch. 13Communicating through Reports438
Ch. 14Planning, Organizing, and Writing Reports and Proposals468
Ch. 15Completing Formal Reports and Proposals510
Ch. 16Giving Speeches and Oral Presentations560
Pt. 6Employment Messages587
Ch. 17Writing Resumes and Application Letters588
Ch. 18Interviewing for Employment and Following Up626
Pt. 7Special Topics in Business Communication659
Component Ch. AFormat and Layout of Business Documents660
Component Ch. BDocumentation of Report Sources686
App. IFundamentals of Grammar and UsageA-1
App. IICorrection SymbolsA-19
ReferencesR-1
AcknowledgmentsAC-1
Organization/Company/Brand IndexI-1
Subject IndexI-4

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