Business Communication Today / Edition 11

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Overview

Real-world training for the business world of today and tomorrow.

The field’s leading text for more than two decades, Business Communication Today continues to provide the cutting-edge coverage that readers can count on to prepare them for real business practice. Other textbooks release new editions that don’t reflect their copyright year, training readers in practices from last decade–Bovée/Thill provides real-world training for the business world of today and tomorrow.

This edition includes up-to-date coverage of the social communication model that’s redefining business communication and reshaping the relationships between companies and their stakeholders.

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Product Details

  • ISBN-13: 9780132539555
  • Publisher: Prentice Hall
  • Publication date: 8/18/2011
  • Series: MyBCommLab Series
  • Edition number: 11
  • Pages: 720
  • Product dimensions: 8.40 (w) x 11.00 (h) x 1.10 (d)

Table of Contents

Part 1: Understanding the Foundations of Business Communication
Chapter 1: Achieving Success through Effective Business Communication
Chapter 2: Mastering Interpersonal Communication
Chapter 3: Communicating in a World of Diversity
Part 2: Applying the Three-Step Writing Process
Chapter 4: Planning Business Messages
Chapter 5: Writing Business Messages
Chapter 6: Completing Business Messages
Part 3: Crafting Brief Messages
Chapter 7: Crafting Messages for Electronic Media
Chapter 8: Writing Routine and Positive Messages
Chapter 9: Writing Negative Messages
Chapter 10: Writing Persuasive Messages
Part 4: Supporting Messages with Quality Information
Chapter 11: Finding, Evaluating, and Processing Information
Chapter 12: Designing Visual Communication
Part 5: Planning, Writing, and Completing Reports and Proposals
Chapter 13: Planning Reports and Proposals
Chapter 14: Writing Reports and Proposals
Chapter 15: Completing Reports and Proposals
Part 6: Designing and Delivering Oral and Online Presentations
Chapter 16: Developing Oral and Online Presentations
Chapter 17: Enhancing Presentations with Slides and Other Visuals
Part 7: Writing Employment Messages and Interviewing for Jobs
Chapter 18: Building Careers and Writing Résumés
Chapter 19: Applying and Interviewing for Employment
Appendix A: Format and Layout of Business Documents
Appendix B: Documentation of Report Sources
Appendix C: Correction Symbols
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Customer Reviews

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted December 9, 2001

    Everything You'll Ever Need to Know about Writing in the Business World

    This book was required for my Business Communications class at the University of Massachusetts. It outlines everything from informal e-mails to writing in-depth, formal proposals. I found this book so useful that I decided to keep it rather than sell it back to the university bookstore at the end of the semester. I recently graduated and now work for a finance company. Any time I want to double check my writing for style, grammar, tone, etc, I use this book. This has been one of the few books I actually found to be worth the outrageous purchase price.

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