Business Communication Today / Edition 6

Business Communication Today / Edition 6

by Courtland L. Bovee, John V. Thill
     
 

ISBN-10: 0130845132

ISBN-13: 9780130845139

Pub. Date: 08/12/1999

Publisher: Pearson Education

A book that addresses the need for skills-building in today's competitive business environment, Business Communication Today has been completely revised and reworked to provide the most cutting-edge information available on the market. Combining a solid foundation of communication fundamentals with practical advice and insights, readers will be effectively…  See more details below

Overview

A book that addresses the need for skills-building in today's competitive business environment, Business Communication Today has been completely revised and reworked to provide the most cutting-edge information available on the market. Combining a solid foundation of communication fundamentals with practical advice and insights, readers will be effectively prepared for the challenges they'll face when entering the job market. Thorough coverage and thoughtful integration of business communication technology sets this book apart from the competition. Every essential technology is covered, successfully demonstrating the importance of business etiquette, teamwork, proper short communication (memos, email, instant messaging, etc.), and effective business reports and proposals. An especially useful tool for those entering the job market, this book is also a must-read for corporate trainers, office managers, and others that need to utilize effective communications on a day-to-day basis.

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Product Details

ISBN-13:
9780130845139
Publisher:
Pearson Education
Publication date:
08/12/1999
Edition description:
Older Edition
Pages:
768
Product dimensions:
8.33(w) x 10.30(h) x 1.36(d)

Table of Contents

Preface
Pt. 1Foundations of Business Communication1
Ch. 1Understanding Business Communication2
Ch. 2Listening, Working in Teams, and Understanding Nonverbal Communication34
Ch. 3Communicating Interculturally60
Pt. 2The Writing Process89
Ch. 4Planning Audience-Centered Business Messages90
Ch. 5Organizing and Composing Audience-Centered Business Messages122
Ch. 6Revising Audience-Centered Business Messages162
Pt. 3Letters, Memos, E-Mail, and other Brief Messages197
Ch. 7Writing Routine, Good-News, and Goodwill Messages198
Ch. 8Writing Bad-News Messages244
Ch. 9Writing Persuasive Messages286
Pt. 4Information and Technology335
Ch. 10Communicating Information through the Internet and Other Technologies336
Ch. 11Finding, Evaluating, and Processing Information366
Ch. 12Communicating Information through Graphs and Other Visuals398
Pt. 5Reports and Oral Presentations437
Ch. 13Communicating through Reports438
Ch. 14Planning, Organizing, and Writing Reports and Proposals468
Ch. 15Completing Formal Reports and Proposals510
Ch. 16Giving Speeches and Oral Presentations560
Pt. 6Employment Messages587
Ch. 17Writing Resumes and Application Letters588
Ch. 18Interviewing for Employment and Following Up626
Pt. 7Special Topics in Business Communication659
Component Ch. AFormat and Layout of Business Documents660
Component Ch. BDocumentation of Report Sources686
App. IFundamentals of Grammar and UsageA-1
App. IICorrection SymbolsA-19
ReferencesR-1
AcknowledgmentsAC-1
Organization/Company/Brand IndexI-1
Subject IndexI-4

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