Business Communication Today / Edition 6

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Overview

A book that addresses the need for skills-building in today's competitive business environment, Business Communication Today has been completely revised and reworked to provide the most cutting-edge information available on the market. Combining a solid foundation of communication fundamentals with practical advice and insights, readers will be effectively prepared for the challenges they'll face when entering the job market. Thorough coverage and thoughtful integration of business communication technology sets this book apart from the competition. Every essential technology is covered, successfully demonstrating the importance of business etiquette, teamwork, proper short communication (memos, email, instant messaging, etc.), and effective business reports and proposals. An especially useful tool for those entering the job market, this book is also a must-read for corporate trainers, office managers, and others that need to utilize effective communications on a day-to-day basis.
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Editorial Reviews

Booknews
For this seventh edition of a text for undergraduates, material has been reorganized to incorporate a three-step process for solving communication problems. Coverage of communication issues in teams has been expanded, and there are new chapters on writing for the Web, communicating through the Internet and other technologies, and enhancing presentations with electronic visual aids. Learning features include boxes on technology applications, ethics, and communication across cultures, documents for students to critique, cases, margin notes, and test questions. The author teaches business communication at Grossmont College. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780130845139
  • Publisher: Pearson Education
  • Publication date: 8/12/1999
  • Edition description: Older Edition
  • Edition number: 6
  • Pages: 768
  • Product dimensions: 8.33 (w) x 10.30 (h) x 1.36 (d)

Table of Contents

Preface
Pt. 1 Foundations of Business Communication 1
Ch. 1 Understanding Business Communication 2
Ch. 2 Listening, Working in Teams, and Understanding Nonverbal Communication 34
Ch. 3 Communicating Interculturally 60
Pt. 2 The Writing Process 89
Ch. 4 Planning Audience-Centered Business Messages 90
Ch. 5 Organizing and Composing Audience-Centered Business Messages 122
Ch. 6 Revising Audience-Centered Business Messages 162
Pt. 3 Letters, Memos, E-Mail, and other Brief Messages 197
Ch. 7 Writing Routine, Good-News, and Goodwill Messages 198
Ch. 8 Writing Bad-News Messages 244
Ch. 9 Writing Persuasive Messages 286
Pt. 4 Information and Technology 335
Ch. 10 Communicating Information through the Internet and Other Technologies 336
Ch. 11 Finding, Evaluating, and Processing Information 366
Ch. 12 Communicating Information through Graphs and Other Visuals 398
Pt. 5 Reports and Oral Presentations 437
Ch. 13 Communicating through Reports 438
Ch. 14 Planning, Organizing, and Writing Reports and Proposals 468
Ch. 15 Completing Formal Reports and Proposals 510
Ch. 16 Giving Speeches and Oral Presentations 560
Pt. 6 Employment Messages 587
Ch. 17 Writing Resumes and Application Letters 588
Ch. 18 Interviewing for Employment and Following Up 626
Pt. 7 Special Topics in Business Communication 659
Component Ch. A Format and Layout of Business Documents 660
Component Ch. B Documentation of Report Sources 686
App. I Fundamentals of Grammar and Usage A-1
App. II Correction Symbols A-19
References R-1
Acknowledgments AC-1
Organization/Company/Brand Index I-1
Subject Index I-4
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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted December 9, 2001

    Everything You'll Ever Need to Know about Writing in the Business World

    This book was required for my Business Communications class at the University of Massachusetts. It outlines everything from informal e-mails to writing in-depth, formal proposals. I found this book so useful that I decided to keep it rather than sell it back to the university bookstore at the end of the semester. I recently graduated and now work for a finance company. Any time I want to double check my writing for style, grammar, tone, etc, I use this book. This has been one of the few books I actually found to be worth the outrageous purchase price.

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