Business Communication Today / Edition 7

Business Communication Today / Edition 7

by John V. Thill, Barbara Schatzman, John Thill, Barbara E. Schatzman
     
 

ISBN-10: 0130928585

ISBN-13: 9780130928580

Pub. Date: 06/01/1902

Publisher: Pearson

Business Communication Today provides the cutting-edge communication coverage that prepares readers for real business practice.

Understanding the Foundations of Business Communication; Applying the Three-Step Writing Process; Crafting Brief Messages; Supporting Messages with Quality Information; Planning, Writing, and Completing Reports and

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Overview

Business Communication Today provides the cutting-edge communication coverage that prepares readers for real business practice.

Understanding the Foundations of Business Communication; Applying the Three-Step Writing Process; Crafting Brief Messages; Supporting Messages with Quality Information; Planning, Writing, and Completing Reports and Proposals; Designing and Delivering Oral and Online Presentations; Writing Employment Messages and Interviewing for Jobs

MARKET: For readers interested in real-world training for the business world of today and tomorrow.

Product Details

ISBN-13:
9780130928580
Publisher:
Pearson
Publication date:
06/01/1902
Edition description:
Older Edition
Pages:
752
Product dimensions:
8.80(w) x 11.08(h) x 1.31(d)

Table of Contents

Preface
Pt. 1Foundations of Business Communication1
Ch. 1Understanding Business Communication2
Ch. 2Listening, Working in Teams, and Understanding Nonverbal Communication34
Ch. 3Communicating Interculturally60
Pt. 2The Writing Process89
Ch. 4Planning Audience-Centered Business Messages90
Ch. 5Organizing and Composing Audience-Centered Business Messages122
Ch. 6Revising Audience-Centered Business Messages162
Pt. 3Letters, Memos, E-Mail, and other Brief Messages197
Ch. 7Writing Routine, Good-News, and Goodwill Messages198
Ch. 8Writing Bad-News Messages244
Ch. 9Writing Persuasive Messages286
Pt. 4Information and Technology335
Ch. 10Communicating Information through the Internet and Other Technologies336
Ch. 11Finding, Evaluating, and Processing Information366
Ch. 12Communicating Information through Graphs and Other Visuals398
Pt. 5Reports and Oral Presentations437
Ch. 13Communicating through Reports438
Ch. 14Planning, Organizing, and Writing Reports and Proposals468
Ch. 15Completing Formal Reports and Proposals510
Ch. 16Giving Speeches and Oral Presentations560
Pt. 6Employment Messages587
Ch. 17Writing Resumes and Application Letters588
Ch. 18Interviewing for Employment and Following Up626
Pt. 7Special Topics in Business Communication659
Component Ch. AFormat and Layout of Business Documents660
Component Ch. BDocumentation of Report Sources686
App. IFundamentals of Grammar and UsageA-1
App. IICorrection SymbolsA-19
ReferencesR-1
AcknowledgmentsAC-1
Organization/Company/Brand IndexI-1
Subject IndexI-4

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