Business Communication Today / Edition 7

Business Communication Today / Edition 7

by John V. Thill, Barbara Schatzman, John Thill, Barbara E. Schatzman
     
 

ISBN-10: 0130928585

ISBN-13: 9780130928580

Pub. Date: 06/01/1902

Publisher: Pearson

Business Communication Today provides the cutting-edge communication coverage that prepares readers for real business practice.

Understanding the Foundations of Business Communication; Applying the Three-Step Writing Process; Crafting Brief Messages; Supporting Messages with Quality Information; Planning, Writing, and Completing Reports and

Overview

Business Communication Today provides the cutting-edge communication coverage that prepares readers for real business practice.

Understanding the Foundations of Business Communication; Applying the Three-Step Writing Process; Crafting Brief Messages; Supporting Messages with Quality Information; Planning, Writing, and Completing Reports and Proposals; Designing and Delivering Oral and Online Presentations; Writing Employment Messages and Interviewing for Jobs

MARKET: For readers interested in real-world training for the business world of today and tomorrow.

Product Details

ISBN-13:
9780130928580
Publisher:
Pearson
Publication date:
06/01/1902
Edition description:
Older Edition
Pages:
752
Product dimensions:
8.80(w) x 11.08(h) x 1.31(d)

Table of Contents

TABLE OF CONTENTS

Prologue: Building a Career with Your Communication Skills

Part 1: Understanding the Foundations of Business Communication

Chapter 1: Achieving Success Through Effective Business Communication

Chapter 2: Mastering Interpersonal Communication

Chapter 3: Communicating in a World of Diversity

Part 2: Applying the Three-Step Writing Process

Chapter 4: Planning Business Messages

Chapter 5: Writing Business Messages

Chapter 6: Completing Business Messages

Part 3: Crafting Brief Messages

Chapter 7: Crafting Messages for Electronic Media

Chapter 8: Writing Routine and Positive Messages

Chapter 9: Writing Negative Messages

Chapter 10: Writing Persuasive Messages

Part 4: Supporting Messages with Quality Information

Chapter 11: Finding, Evaluating, and Processing Information

Chapter 12: Designing Visual Communication

Part 5: Planning, Writing, and Completing Reports and Proposals

Chapter 13: Planning Reports and Proposals

Chapter 14: Writing Reports and Proposals

Chapter 15: Completing Reports and Proposals

Part 6: Designing and Delivering Oral and Online Presentations

Chapter 16: Developing Oral and Online Presentations

Chapter 17: Enhancing Presentations with Slides and Other Visuals

Part 7: Writing Employment Messages and Interviewing for Jobs

Chapter 18: Building Careers and Writing Résumés

Chapter 19: Applying and Interviewing for Employment

Appendix A: Format and Layout of Business Documents

Appendix B: Documentation of Report Sources

Appendix C: Correction Symbols

Video Guide

Handbook of Grammar, Mechanics, and Usage

Answer Key

References

Acknowledgments

Brand, Organization, Name, and Website Index

Subject Index

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