Business Communication Today / Edition 7

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Overview

Business Communication Today provides the cutting-edge communication coverage that prepares readers for real business practice.

Understanding the Foundations of Business Communication; Applying the Three-Step Writing Process; Crafting Brief Messages; Supporting Messages with Quality Information; Planning, Writing, and Completing Reports and Proposals; Designing and Delivering Oral and Online Presentations; Writing Employment Messages and Interviewing for Jobs

MARKET: For readers interested in real-world training for the business world of today and tomorrow.

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Editorial Reviews

Booknews
For this seventh edition of a text for undergraduates, material has been reorganized to incorporate a three-step process for solving communication problems. Coverage of communication issues in teams has been expanded, and there are new chapters on writing for the Web, communicating through the Internet and other technologies, and enhancing presentations with electronic visual aids. Learning features include boxes on technology applications, ethics, and communication across cultures, documents for students to critique, cases, margin notes, and test questions. The author teaches business communication at Grossmont College. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780130928580
  • Publisher: Pearson
  • Publication date: 6/1/1902
  • Edition description: Older Edition
  • Edition number: 7
  • Pages: 752
  • Product dimensions: 8.80 (w) x 11.08 (h) x 1.31 (d)

Table of Contents

Preface
Pt. 1 Foundations of Business Communication 1
Ch. 1 Understanding Business Communication 2
Ch. 2 Listening, Working in Teams, and Understanding Nonverbal Communication 34
Ch. 3 Communicating Interculturally 60
Pt. 2 The Writing Process 89
Ch. 4 Planning Audience-Centered Business Messages 90
Ch. 5 Organizing and Composing Audience-Centered Business Messages 122
Ch. 6 Revising Audience-Centered Business Messages 162
Pt. 3 Letters, Memos, E-Mail, and other Brief Messages 197
Ch. 7 Writing Routine, Good-News, and Goodwill Messages 198
Ch. 8 Writing Bad-News Messages 244
Ch. 9 Writing Persuasive Messages 286
Pt. 4 Information and Technology 335
Ch. 10 Communicating Information through the Internet and Other Technologies 336
Ch. 11 Finding, Evaluating, and Processing Information 366
Ch. 12 Communicating Information through Graphs and Other Visuals 398
Pt. 5 Reports and Oral Presentations 437
Ch. 13 Communicating through Reports 438
Ch. 14 Planning, Organizing, and Writing Reports and Proposals 468
Ch. 15 Completing Formal Reports and Proposals 510
Ch. 16 Giving Speeches and Oral Presentations 560
Pt. 6 Employment Messages 587
Ch. 17 Writing Resumes and Application Letters 588
Ch. 18 Interviewing for Employment and Following Up 626
Pt. 7 Special Topics in Business Communication 659
Component Ch. A Format and Layout of Business Documents 660
Component Ch. B Documentation of Report Sources 686
App. I Fundamentals of Grammar and Usage A-1
App. II Correction Symbols A-19
References R-1
Acknowledgments AC-1
Organization/Company/Brand Index I-1
Subject Index I-4
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