Business Communication - With CD and Teams Book / Edition 14

Business Communication - With CD and Teams Book / Edition 14

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by Carol M. Lehman, Debbie D. DuFrene, Debbie D. Dufrene
     
 

ISBN-10: 0324272707

ISBN-13: 9780324272703

Pub. Date: 01/01/2004

Publisher: Cengage Learning

While continuing a strong tradition of sound writing principles and abundant model documents, this new edition of Business Communication integrates spoken, electronic, and written communication situations and strategies-the way communication actually occurs in a dynamic workplace. The digital age demands that our students communicate expertly through an

Overview

While continuing a strong tradition of sound writing principles and abundant model documents, this new edition of Business Communication integrates spoken, electronic, and written communication situations and strategies-the way communication actually occurs in a dynamic workplace. The digital age demands that our students communicate expertly through an ever-expanding number of communication options-from traditional paper documents to e-mail, instant messaging, web communications, voice and wireless technologies, and whatever technology evolves next. You'll see this integrated business strategy applied throughout the text.

Product Details

ISBN-13:
9780324272703
Publisher:
Cengage Learning
Publication date:
01/01/2004
Edition description:
Older Edition
Pages:
768
Product dimensions:
8.20(w) x 10.30(h) x 1.50(d)

Table of Contents

PART I. COMMUNICATION FOUNDATIONS 1. Establishing a Framework for Business Communication 2. Focusing on Interpersonal and Group Communication PART II. COMMUNICATION ANALYSIS 3. Planning Spoken and Written Messages 4. Preparing Spoken and Written Messages PART III. COMMUNICATING THROUGH VOICE, ELECTRONIC AND WRITTEN MESSAGES 5. Communicating Electronically 6. Delivering Good- and Neutral-News Messages 7. Delivering Bad-News Messages 8. Delivering Persuasive Messages PART IV. COMMUNICATION THROUGH REPORTS AND BUSINESS PRESENTATIONS 9. Understanding the Report Process and Research Methods 10. Managing Data and Using Graphics 11. Organizing and Preparing Reports and Proposals 12. Designing and Delivering Business Presentations PART V. COMMUNICATION FOR EMPLOYMENT 13. Preparing Resumes and Application Letters 14. Interviewing for a Job and Preparing Employment Messages APPENDICES A. Document Format and Layout Guides B. Referencing Styles C. Language Review and Exercises D. Grading Symbols and Proofreaders' Marks

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Guest More than 1 year ago
We are doing a project based on what level that your books in written on. Please help me