Business Communication with Writing Improvement Exercises / Edition 6

Business Communication with Writing Improvement Exercises / Edition 6

by Phyllis Davis Hemphill M.S., Edwin Meese III, Robert Hemphill B.S., Donald W. McCormick
     
 

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ISBN-10: 0130400211

ISBN-13: 9780130400215

Pub. Date: 08/28/2000

Publisher: Prentice Hall

Practical, well-organized, and readable, this highly successful book explains the basics of business communication and then provides practice in applying them — in many “real-world” forms of communication. It uses writing improvement exercises to emphasize workplace skills that are needed in order to communicate credibly, and compose

Overview

Practical, well-organized, and readable, this highly successful book explains the basics of business communication and then provides practice in applying them — in many “real-world” forms of communication. It uses writing improvement exercises to emphasize workplace skills that are needed in order to communicate credibly, and compose letters, memorandums, reports, proposals, employment communications and oral presentations. Chapter topics include: state-of-the art technology challenges; basic qualities for effective communications; valuable tips on finding and keeping a job, advancing, and resigning; a basic theory of communication; the role of ethics in business communication; and healthy computing. For individuals in the business world who want to improve their written communication skills and products.

Product Details

ISBN-13:
9780130400215
Publisher:
Prentice Hall
Publication date:
08/28/2000
Edition description:
REV
Pages:
407
Product dimensions:
8.20(w) x 10.90(h) x 1.20(d)

Table of Contents

I. INTRODUCTION.

1. You and Business Communication.

II. THE THREE BASIC QUALITIES OF EFFECTIVE BUSINESS COMMUNICATIONS: ATTRACTIVE APPEARANCE, GOOD WILL TONE, CLEAR COMPLETE, CONCISE TONE.'

2. Qualities of an Effective Business Communication: Attractive Appearance.

3. Qualities of an Effective Business Communication: Good Will Tone.

4. Qualities of an Effective Business Communication: Clear and Complete Message.

III. APPLYING THE THREE BASIC QUALITIES OF EFFECTIVE BUSINESS COMMUNICATIONS.

5. The Routine Information, “Yes” or Good News Communication: News Releases.

6. The Negative Communication: The “No” Message.

7. Sales Letters and Persuasive Claims and Requests.

8. Credit and Collections.

9. Courtesy Messages You Don't Have to Send, But Should.

10. Oral Communications.

IV. BUSINESS COMMUNICATION IN THE WIRED WORLD.

11. The Internet and Other Communication Technologies.

12. Healthy Computing: Preventing Eyestrain, Carpal (Wrist) Tunnel Syndrome, Back Pain.

V. EMPLOYMENT.

13. Employment Guides: Finding a Job, Holding a Job, Earning Promotions, Changing Jobs.

14. Employment Resumés and Application Letters: Miscellaneous Employment Communications.

15. Planning the Business Report or the Term Paper.

16. Writing a Business Report or a Term Paper: Writing a Business Contract Proposal.

Appendix A: Spelling Rules and Spelling Lists.

Appendix B: Punctuation.

Index.

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