Business Concepts for English Practice / Edition 2

Business Concepts for English Practice / Edition 2

by Marianne McDougal Arden, Marianne M. Arden
     
 

ISBN-10: 0838440770

ISBN-13: 9780838440773

Pub. Date: 11/10/1992

Publisher: Cengage Learning


This book is a business-oriented English text with both an academic and an applied focus. It is intended for intermediate to advanced students of English who have an academic and/or professional interest in business. The primary goal of this text is to provide language practice based on subject-specific readings in such areas as marketing, international business,…  See more details below

Overview


This book is a business-oriented English text with both an academic and an applied focus. It is intended for intermediate to advanced students of English who have an academic and/or professional interest in business. The primary goal of this text is to provide language practice based on subject-specific readings in such areas as marketing, international business, management, and computer applications. The business concepts included in these readings serve as springboards for activities in text analysis, classification, writing, information transfer, and the contextualization and development of vocabulary.

Product Details

ISBN-13:
9780838440773
Publisher:
Cengage Learning
Publication date:
11/10/1992
Edition description:
REV
Pages:
199
Product dimensions:
7.94(w) x 9.92(h) x 0.41(d)

Table of Contents


I. INTRODUCTION 1. Business Basics II. THE GLOBAL MARKETPLACE 2. Marketing 3. International Business III. FINANCIAL ASPECTS OF BUSINESS OPERATIONS 4. Accounting 5. Finance IV. HUMAN ASPECTS OF BUSINESS ORGANIZATIONS 6. Management 7. Decision Making V. BUSINESS AND TECHNOLOGY 8. Computer Applications

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