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This book is a business-oriented English text with both an academic and an applied focus. It is intended for intermediate to advanced students of English who have an academic and/or professional interest in business. The primary goal of this text is to provide language practice based on subject-specific readings in such areas as marketing, international business, management, and computer applications. The business concepts included in these readings serve as springboards for activities in text analysis, classification, writing, information transfer, and the contextualization and development of vocabulary.
Selected readings on topics such as marketing, international business, and management explain basic business concepts and help further develop the reader's language skills.
I. INTRODUCTION 1. Business Basics II. THE GLOBAL MARKETPLACE 2. Marketing 3. International Business III. FINANCIAL ASPECTS OF BUSINESS OPERATIONS 4. Accounting 5. Finance IV. HUMAN ASPECTS OF BUSINESS ORGANIZATIONS 6. Management 7. Decision Making V. BUSINESS AND TECHNOLOGY 8. Computer Applications