Business Culture in China by Rob Goodfellow, Sheng Zhang Xin, Rob Goodfellow, Xin Sheng Zhang |, Paperback | Barnes & Noble
Business Culture in China

Business Culture in China

by Rob Goodfellow, Sheng Zhang Xin, Rob Goodfellow, Xin Sheng Zhang
     
 

The realities of constant change at the dawn of the 'era of globalization' means that previously held stereotypical or traditional views about what constitutes a distinctive business culture must constantly be re-examined.

Written in a comprehensive style, Business Culture in China represents the most up-to-date guide on doing business in China today.

This

Overview

The realities of constant change at the dawn of the 'era of globalization' means that previously held stereotypical or traditional views about what constitutes a distinctive business culture must constantly be re-examined.

Written in a comprehensive style, Business Culture in China represents the most up-to-date guide on doing business in China today.

This book does not attempt to 'explain' China's complex business culture in terms of tradition alone, but rather looks at business as a dynamic expression of a living, changing culture.

It creatively illustrates a number of key areas of interest that are seldom combined in one book. These include a discussion of Chinese managerial style, the best way to co-operate with departments of the Chinese government, the skills of negotiation, the cultural 'essence' of Chinese commerce, how to form a successful Joint-venture, Chinese Consumer psychology and the most effective way of promoting goods and services in the world's largest market.

'The best book available on understanding the business dynamic in China today. I recommend it to everyone who is interested in better understanding commerce and society in changing PRC.'
Professor Shan Gang Guao, Editor in Chief, The Economic Daily, Beijing

'Business Culture in China is both useful and enjoyable. I have recommended it to a wide spectrum of readers - from professional business people and undergraduates to high school seniors in Asian studies courses. This book will easily keep the interest of anyone wishing to better understand China's rich, dynamic history and culture.'
Professor John Glynn, Sydney Business School, The University of Wollongong

Includes the six 'P's of how to successfully develop a business in China today Written by highly experienced business people and academics Represents the most up-to-date guide on doing business in China today

Editorial Reviews

Booknews
Discusses a number of elements that might prove vital to foreigners doing business, including managerial style, the best way to cooperative with government departments, the skills of negotiation, the cultural essence of Chinese commerce, consumer psychology, and effectively promoting goods and services in the world's largest market. Includes much contact information, but no bibliography. Annotation c. by Book News, Inc., Portland, Or.

Product Details

ISBN-13:
9789810089771
Publisher:
Select Books, Incorporated
Publication date:
02/28/1999
Pages:
195
Product dimensions:
5.61(w) x 8.46(h) x 0.46(d)

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