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More About This Textbook
Overview
Business Driven Information Systems, 4e discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs. This updated edition provides the foundation that will enable students to achieve excellence in business through its updated case studies, closing cases, technology plug-ins, expanded IT topics, and new project management content.
Business Driven Information Systems is designed to give students the ability to understand how information technology can be a point of strength for an organization, and McGraw-Hill’s online learning and assessment solution, Connect MIS, helps students apply this knowledge.
For more information on Baltzan, Business Driven Information Systems, 4e, please visit: www.mhhe.com/baltzan4e
For more information on Connect, please visit: connect.mcgraw-hill.com
For more information on SIMnet for Office 2013, please visit
www.simnetkeepitsimple.com
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Related Subjects
Meet the Author
Paige Baltzan, of the University of Denver.
Amy Phillips is a professor in the Department of Information Technology and Electronic Commerce in the Daniels College of Business at the University of Denver.
Table of Contents
Module 1 Business Driven Information Systems 1
Ch. 1 Information Systems in Business 2
Opening Case Study: Apple - Merging Technology, Business, and Entertainment 3
Ch. 2 Strategic Decision Making 42
Opening Case Study: Second Life: Succeeding in Virtual Times 43
Ch. 3 Ebusiness 84
Opening Case Study: Amazon.com - Not Your Average Bookstore 85
Module 2 Essentials of Information Systems 128
Ch. 4 Ethics and Information Security 129
Opening Case Study: Sarbanes-Oxley: Where Information Technology, Finance, and Ethics Meet 130
Ch. 5 Enterprise Architectures 167
Opening Case Study: Virgin Mobile 168
Ch. 6 Databases and Data Warehouses 200
Opening Case Study: It Takes a Village to Write an Encyclopedia 201
Ch. 7 Networks, Telecommunications, and Mobile Technology 236
Opening Case Study: The Ironman 237
Module 3 Enterprise Information Systems 276
Ch. 8 Operations Management and Supply Chain Management 277
Opening Case Study: Dell's Famous Supply Chain 278
Ch. 9 Customer Relationship Management and Business Intelligence 312
Opening Case Study: Customer First Awards 313
Ch. 10 Enterprise Resource Planning and Collaboration Systems 355
Opening Case Study: Campus ERP 356
Module 4 Developing Information Systems 397
Ch. 11 Systems Development and Project Management 398
Opening Case Study: HP's Software Problems 399
Ch. 12 Globalization, Innovation, and 21st Century Organizational Trends 435
Opening Case Study: E-Spionage 436
Appendices 475
Technology Plug-In Overview 476
Notes 480
Glossary 490
Credits 505
Index 507