Business Driven Information Systems / Edition 3

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Overview

Business Driven Information Systems, 4e discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs. This updated edition provides the foundation that will enable students to achieve excellence in business through its updated case studies, closing cases, technology plug-ins, expanded IT topics, and new project management content.

Business Driven Information Systems is designed to give students the ability to understand how information technology can be a point of strength for an organization, and McGraw-Hill’s online learning and assessment solution, Connect MIS, helps students apply this knowledge.

For more information on Baltzan, Business Driven Information Systems, 4e, please visit: www.mhhe.com/baltzan4e

For more information on Connect, please visit: connect.mcgraw-hill.com

For more information on SIMnet for Office 2013, please visit

www.simnetkeepitsimple.com

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Product Details

  • ISBN-13: 9780073376820
  • Publisher: McGraw-Hill Higher Education
  • Publication date: 1/14/2011
  • Edition description: Older Edition
  • Edition number: 3
  • Pages: 496
  • Sales rank: 435,455
  • Product dimensions: 8.40 (w) x 10.70 (h) x 0.80 (d)

Meet the Author

Paige Baltzan, of the University of Denver.

Amy Phillips is a professor in the Department of Information Technology and Electronic Commerce in the Daniels College of Business at the University of Denver.

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Table of Contents

Module 1 Business Driven Information Systems 1

Ch. 1 Information Systems in Business 2

Opening Case Study: Apple - Merging Technology, Business, and Entertainment 3

Ch. 2 Strategic Decision Making 42

Opening Case Study: Second Life: Succeeding in Virtual Times 43

Ch. 3 Ebusiness 84

Opening Case Study: Amazon.com - Not Your Average Bookstore 85

Module 2 Essentials of Information Systems 128

Ch. 4 Ethics and Information Security 129

Opening Case Study: Sarbanes-Oxley: Where Information Technology, Finance, and Ethics Meet 130

Ch. 5 Enterprise Architectures 167

Opening Case Study: Virgin Mobile 168

Ch. 6 Databases and Data Warehouses 200

Opening Case Study: It Takes a Village to Write an Encyclopedia 201

Ch. 7 Networks, Telecommunications, and Mobile Technology 236

Opening Case Study: The Ironman 237

Module 3 Enterprise Information Systems 276

Ch. 8 Operations Management and Supply Chain Management 277

Opening Case Study: Dell's Famous Supply Chain 278

Ch. 9 Customer Relationship Management and Business Intelligence 312

Opening Case Study: Customer First Awards 313

Ch. 10 Enterprise Resource Planning and Collaboration Systems 355

Opening Case Study: Campus ERP 356

Module 4 Developing Information Systems 397

Ch. 11 Systems Development and Project Management 398

Opening Case Study: HP's Software Problems 399

Ch. 12 Globalization, Innovation, and 21st Century Organizational Trends 435

Opening Case Study: E-Spionage 436

Appendices 475

Technology Plug-In Overview 476

Notes 480

Glossary 490

Credits 505

Index 507

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