Business Driven Technology / Edition 4

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Overview

The Baltzan and Phillips approach in Business Driven Technology discusses various business initiatives first and prolifically through the Business Plug-Ins, and how technology supports those initiatives second. The premise for this unique approach is that business initiatives drive technology choices in a corporation. With 21 Business Plug Ins, instructors may customize the degree in which the business initiative is explored prior to the technology solution making those possible. This approach takes the difficult and often intangible MIS concepts, brings them down to the student’s level, and applies them using a hands-on approach to reinforce the concepts. BDT provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, etc. BDT is designed to give students the ability to understand how information technology can be a point of strength in an organization.
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Product Details

  • ISBN-13: 9780077475451
  • Publisher: McGraw-Hill Higher Education
  • Publication date: 11/15/2011
  • Edition number: 4
  • Product dimensions: 8.20 (w) x 10.70 (h) x 1.00 (d)

Meet the Author

Paige Baltzan, of the University of Denver.

Amy Phillips is a professor in the Department of Information Technology and Electronic Commerce in the Daniels College of Business at the University of Denver.

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Table of Contents

Unit 1. Achieving Business Success
Chapter 1: Business Driven Technology
Chapter 2: Identifying Competitive Advantages
Chapter 3: Strategic Initiatives for Implementing Competitive Advantages
Chapter 4: Measuring the Success of Strategic Initiatives
Chapter 5: Organizational Structures That Support Strategic Initiatives

Unit 2. Exploring Business Intelligence
Chapter 6: Valuing Organizational Information
Chapter 7: Storing Organizational Information—Databases
Chapter 8: Accessing Organizational Information—Data Warehouse

Unit 3. Streamlining Business Operations
Chapter 9: Enabling the Organization—Decision Making
Chapter 10: Extending the Organization—Supply Chain Management
Chapter 11: Building a Customer-centric Organization—Customer Relationship Management
Chapter 12: Integrating the Organization from End to End—Enterprise Resource Planning

Unit 4. Building Innovation
Chapter 13: Creating Innovative Organizations
Chapter 14: E-Business
Chapter 15: Creating Collaborative Partnerships
Chapter 16: Integrating Wireless Technology in Business

Unit 5. Transforming Organizations
Chapter 17: Building Software to Support an Agile Organization
Chapter 18: Managing Organizational Projects
Chapter 19: Outsourcing in the 21st Century
Chapter 20: Developing a 21st-Century Organization

Business Plug-Ins
B1 Business Basics (on OLC)
B2 Business Process (on OLC)
B3 Hardware and Software (on OLC)
B4 Enterprise Architectures (on OLC)
B5 Networks and Telecommunications (on OLC)
B6 Information Security
B7 Ethics
B8 Supply Chain Management
B9 Customer Relationship Management
B10 Enterprise Resource Planning
B11 E-Business
B12 Global Trends (on OLC)
B13 Strategic Outsourcing (on OLC)
B14 Systems Development
B15 Project Management
B16 Operations Management
B17 Organizational Architecture Trends
B18 Business Intelligence
B19 Global Information Systems
B20 Mobile Technology

Technology Plug-Ins
T1 Personal Productivity Using IT (on OLC)
T2 Basic Skills Using Excel (on OLC)
T3 Problem Solving Using Excel (on OLC)
T4 Decision Making Using Excel (on OLC)
T5 Designing Database Applications (on OLC)
T6 Basic Skills Using Access (on OLC)
T7 Problem Solving Using Access (on OLC)
T8 Decision Making Using Access (on OLC)
T9 Designing Web Pages (on OLC)
T10 Pages Creating Web Using HTML (on OLC)
T11 Creating Web Pages Using Dreamweaver (on OLC)
T12 Creating Gantt Charts with Excel and Microsoft Project (on OLC)

Apply Your Knowledge Projects

Glossary

References

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