Business Driven Technology with Premium Content Card / Edition 3

Business Driven Technology with Premium Content Card / Edition 3

by Paige Baltzan, Stephen Haag, Amy Phillips
     
 

ISBN-10: 0077313682

ISBN-13: 9780077313685

Pub. Date: 09/24/2008

Publisher: McGraw-Hill Companies, The

The Baltzan and Phillips approach in Business Driven Technology discusses various business initiatives first and prolifically through the Business Plug-Ins, and how technology supports those initiatives second. The premise for this unique approach is that business initiatives drive technology choices in a corporation. With 21 Business Plug Ins, instructors may

Overview

The Baltzan and Phillips approach in Business Driven Technology discusses various business initiatives first and prolifically through the Business Plug-Ins, and how technology supports those initiatives second. The premise for this unique approach is that business initiatives drive technology choices in a corporation. With 21 Business Plug Ins, instructors may customize the degree in which the business initiative is explored prior to the technology solution making those possible. This approach takes the difficult and often intangible MIS concepts, brings them down to the student’s level, and applies them using a hands-on approach to reinforce the concepts. BDT provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, etc. BDT is designed to give students the ability to understand how information technology can be a point of strength in an organization.

Product Details

ISBN-13:
9780077313685
Publisher:
McGraw-Hill Companies, The
Publication date:
09/24/2008
Edition description:
New Edition
Pages:
1
Product dimensions:
8.70(w) x 11.10(h) x 1.10(d)

Table of Contents


Chapter 1 Business Driven Technology
Chapter 2 Identifying Competitive Advantages
Chapter 3 Strategic Initiatives for Implementing Competitive Advantages
Chapter 3 Measuring the Success of Strategic Initiatives
Chapter 4 Organizational Structures that Support Strategic Initiatives
Chapter 5 Valuing Organizational Information
Chapter 6 Storing Organizational Information – Databases
Chapter 7 Accessing Organizational Information – Data Warehouse
Chapter 8 Enabling the Organization – Decision Making
Chapter 9 Extending the Organization – Supply Chain Management
Chapter 10 Building a Customer-Centric Organization – Customer Relationship Management
Chapter 11 Integrating the Organization from End-to-End – Enterprise Resource Planning
Chapter 12 Creating Innovative Organizations
Chapter 13 E-Business
Chapter 14 Creating Collaborative Partnerships
Chapter 15 Integrating Wireless Technology in Business
Chapter 16 Building Software to Support an Agile Organization
Chapter 17 Outsourcing in the 21st Century
Chapter 18 Developing a 21st Century Organization
Business Plug-Ins
B1 Business Basics
B2 Business Process
B3 Hardware and Software
B4 Enterprise Architectures
B5 Networks, Telecommunications, and Wireless Computing
B6 Information Security
B7 Ethics
B8 Supply Chain Management
B9 Customer Relationship Management
B10 Enterprise Resource Planning
B11 E-Business Models
B12 Emerging Trends and Technology
B13 Strategic Outsourcing
B14 Systems Development
B15 Project Management
Technical Plug-Ins
T1 Personal Productivity Using IT (OLC only)
T2Basic Skills Using Excel (OLC only)
T3 Problem Solving Using Excel (OLC only)
T4 Decision Making Using Excel (OLC only)
T5 Designing Database Applications (OLC only)
T6 Basic Skills Using Access (OLC only)
T7 Problem Solving Using Access (OLC only)
T8 Decision Making Using Access (OLC only)
T9 Designing Web Pages (OLC only)
T10 Creating Web Pages Using HTML (OLC only)
T11 Creating Web Pages Using Dreamweaver (OLC only)
T12 Creating Gantt Charts with Excel and Microsoft Project (OLC only)

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