Business Essentials / Edition 6

Business Essentials / Edition 6

by Ronald J Ebert, Ricky W Griffin, Ricky W. Griffin
     
 

This best-selling book presents a brief "no-nonsense" approach to the fundamentals of business which spans the range of all functional areas—management, marketing, operations, accounting, information systems, finance, and legal studies.A six-part organization introduces readers to the basics of the business system in the U.S.; addresses the management side of… See more details below

Overview

This best-selling book presents a brief "no-nonsense" approach to the fundamentals of business which spans the range of all functional areas—management, marketing, operations, accounting, information systems, finance, and legal studies.A six-part organization introduces readers to the basics of the business system in the U.S.; addresses the management side of business; looks at human resources, marketing, and the way business manage information for both internal users and for reporting to external constituents; and finally, presents the financial elements of business.For anyone preparing for a business career in the third millennium.

Product Details

ISBN-13:
9780132287852
Publisher:
Prentice Hall
Publication date:
10/16/2006
Edition description:
Older Edition
Pages:
544
Product dimensions:
8.60(w) x 11.04(h) x 0.87(d)

Meet the Author

Ronald J. Ebert is Emeritus Professor at the University of Missouri-Columbia where he lectures in the Management Department and serves as advisor to students and student organizations. Dr. Ebert draws upon more than 30 years of teaching experience at such schools as Sinclair College, University of Washington, University of Missouri, Lucian Blaga University of Sibiu (Romania), and Consortium International University (Italy). His consulting alliances include such firms as Mobay Corporation, j Kraft Foods, Oscar Mayer, Atlas Powder, and John Deere. He has designed and conducted management development programs for such diverse clients as the American Public Power Association, the United States Savings and Loan League, and the Central Missouri Manufacturing Training Consortium.

His experience as a practitioner has fostered an advocacy for integrating concepts f with best business practices in business education. The five business books he has written include translations in Spanish, Chinese, Malaysian, and Romanian languages. Dr. Ebert has served as the editor of the Journal of Operations Management. He is a past-president and fellow of the Decision Sciences Institute. He has served as consultant and external evaluator for Quantitative Reasoning for Business Studies an introduction-to-business project sponsored by the National Science Foundation.


Ricky W. Griffin is Distinguished Professor of Management and holds the Blocker Chair in Business in the Mays School of Business at Texas A&M University. He also currently serves as executive associate dean. He previously served as Head of the Department of Management and as director of the Center for Human Resource Management at Texas A&M. His research interests include workplace aggression and violence, executive skills and decision making, and workplace culture. Dr. Griffin's research has been published in such journals as Academy of Management Review, Academy of Management Journal, Administrative Science Quarterly, and Journal of Management. He has also served as editor of Journal of Management. Dr. Griffin has consulted with such organizations as Texas Instruments, Tenneco, Amoco, Compaq Computer, and Continental Airlines.

Dr. Griffin has served the Academy of Management as chair of the organizational behavior division. He has also served as president of the southwest division of the Academy of Management and on the Board of Directors of the Southern Management Association. He is a fellow of both the Academy of Management and the Southern Management Association. He is also the author of several successful textbooks, each of which is a market leader. In addition, they are widely used in dozens of countries and have been translated into numerous foreign languages, including Spanish, Polish, Malaysian, and Russian.

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Table of Contents

Prefacexvi
Part IUnderstanding the Contemporary Business Environment2
Chapter 1Understanding the U.S. Business System2
Chapter 2Understanding the Global Context of Business30
Chapter 3Conducting Business Ethically and Responsibly58
Chapter 4Understanding Entrepreneurship and Small Business86
Part IIUnderstanding the Business of Managing114
Chapter 5Managing the Business Enterprise114
Chapter 6Organizing the Business Enterprise140
Chapter 7Managing Operations and Improving Quality164
Part IIIUnderstanding People in Organizations194
Chapter 8Motivating, Satisfying, and Leading Employees194
Chapter 9Managing Human Resources and Labor Relations220
Part IVUnderstanding Principles of Marketing250
Chapter 10Understanding Marketing Processes and Consumer Behavior250
Chapter 11Pricing, Promoting, and Distributing Products278
Part VManaging Information306
Chapter 12Managing Information Systems and Electronic Commerce306
Chapter 13Understanding Principles of Accounting332
Part VIUnderstanding Financial Issues362
Chapter 14Understanding Money and Banking362
Chapter 15Understanding Securities and Investments386
Appendix IUnderstanding Financial Risk and Risk Management413
Appendix IIUnderstanding the Legal Context of Business425
Notes, Sources, and Credits435
Glossary449
Name, Company, Product Index465
Subject Index471

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