Business Essentials / Edition 4

Business Essentials / Edition 4

by Ronald J. Ebert, Ricky W. Griffin
     
 

This best-selling book presents a brief "no-nonsense" approach to the fundamentals of business which spans the range of all functional areas—management, marketing, operations, accounting, information systems, finance, and legal studies.A six-part organization introduces readers to the basics of the business system in the U.S.; addresses the management side of… See more details below

Overview

This best-selling book presents a brief "no-nonsense" approach to the fundamentals of business which spans the range of all functional areas—management, marketing, operations, accounting, information systems, finance, and legal studies.A six-part organization introduces readers to the basics of the business system in the U.S.; addresses the management side of business; looks at human resources, marketing, and the way business manage information for both internal users and for reporting to external constituents; and finally, presents the financial elements of business.For anyone preparing for a business career in the third millennium.

Product Details

ISBN-13:
9780130675446
Publisher:
Prentice Hall
Publication date:
02/28/2002
Edition description:
Older Edition
Pages:
481
Product dimensions:
8.50(w) x 9.24(h) x 0.35(d)

Table of Contents

Prefacexvi
Part IUnderstanding the Contemporary Business Environment2
Chapter 1Understanding the U.S. Business System2
Chapter 2Understanding the Global Context of Business30
Chapter 3Conducting Business Ethically and Responsibly58
Chapter 4Understanding Entrepreneurship and Small Business86
Part IIUnderstanding the Business of Managing114
Chapter 5Managing the Business Enterprise114
Chapter 6Organizing the Business Enterprise140
Chapter 7Managing Operations and Improving Quality164
Part IIIUnderstanding People in Organizations194
Chapter 8Motivating, Satisfying, and Leading Employees194
Chapter 9Managing Human Resources and Labor Relations220
Part IVUnderstanding Principles of Marketing250
Chapter 10Understanding Marketing Processes and Consumer Behavior250
Chapter 11Pricing, Promoting, and Distributing Products278
Part VManaging Information306
Chapter 12Managing Information Systems and Electronic Commerce306
Chapter 13Understanding Principles of Accounting332
Part VIUnderstanding Financial Issues362
Chapter 14Understanding Money and Banking362
Chapter 15Understanding Securities and Investments386
Appendix IUnderstanding Financial Risk and Risk Management413
Appendix IIUnderstanding the Legal Context of Business425
Notes, Sources, and Credits435
Glossary449
Name, Company, Product Index465
Subject Index471

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