Business Essentials / Edition 9

Business Essentials / Edition 9

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by Ronald J. Ebert, Ricky W. Griffin
     
 

ISBN-10: 013266402X

ISBN-13: 9780132664028

Pub. Date: 01/20/2012

Publisher: Prentice Hall

Business Essentials' focus on practical skills, knowledge of the basics, and important developments in business makes for a brief book, but a rich experience.

The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business–and a need for a change in the Introduction to Business

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Overview

Business Essentials' focus on practical skills, knowledge of the basics, and important developments in business makes for a brief book, but a rich experience.

The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business–and a need for a change in the Introduction to Business course and text. This text captures the widespread significance of these developments and presents their implications on businesses today.

Product Details

ISBN-13:
9780132664028
Publisher:
Prentice Hall
Publication date:
01/20/2012
Edition description:
Older Edition
Pages:
504
Product dimensions:
8.50(w) x 10.70(h) x 0.80(d)

Table of Contents

Part 1: The Contemporary Business World
Chapter 1. The U.S. Business Environment Chapter 2. Business Ethics and Social Responsibility Chapter 3. Entrepreneurship, New Ventures, and Business Ownership Chapter 4. The Global Context of Business
Part 2: The Business of Managing
Chapter 5. Business Management Chapter 6. Organizing the Business Chapter 7. Operations Management and Quality
Part 3: People in Organizations
Chapter 8. Employee Behavior and Motivation Chapter 9. Leadership and Decision Making Chapter 10. Human Resource Management and Labor Relations
Part 4: Principles of Marketing
Chapter 11. Marketing Processes and Consumer Behavior Chapter 12. Pricing, Distributing, and Promoting Products
Part 5: Managing Information
Chapter 13. Information Technology for Business Chapter 14. The Role of Accountants and Accounting Information
Part 6: Financial Issues
Chapter 15. Money and Banking Chapter 16. Managing Finances

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