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This accessible, applied text covers the complex environment in which managers confront ethical decision making. Using a managerial framework, the authors address the overall concepts, processes, and best practices associated with successful business ethics programs--helping students see how ethics can be integrated into key strategic business decisions. The Seventh Edition incorporates comprehensive and rigorous updates that reflect the ever-increasing academic and governmental attention being given to this area. The textbook program provides an abundance of real-world examples and cases, as well as exercises, simulations, and practice tests that provide plenty of opportunity for students to master the text material.
This textbook is designed to help students improve their ability to make ethical decisions in business by providing them with a framework they can use to identify, analyze, and resolve ethical issues in business decision making. The text has been revised throughout, and new data and examples added, to be as up-to-date as possible in this fifth edition. New topics have been added, including technology ethical issues, and the relationship of styles of ethical decision making. Three new behavioral simulation role-play cases, designed specifically for use in the business ethics course, have also been added. Annotation c. Book News, Inc., Portland, OR (booknews.com)
O. C. Ferrell (Ph.D., Louisiana State University) is University Distinguished Professor of Business Ethics at Belmont University. He most recently served nine years as University Distinguished Professor Marketing and Creative Enterprise Scholar at the University of New Mexico. His academic research focuses on ethical decision making, stakeholder relationships and social responsibility. He is a leading publisher in the area of marketing ethics and stakeholder orientation to achieve marketing performance in organizations. Dr. Ferrell is past president of the Academic Council of the American Marketing Association and chaired the American Marketing Association Ethics Committee twice. Under his leadership, the committee developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. He is Vice President of Publications for the Academy of Marketing Science. He has received the Cutco Vector Distinguished Marketing Educator Award from the Academy of Marketing Science. Dr. Ferrell is the co-author of 20 books and more than 100 articles. His articles have been published in the Journal of Marketing Research, Journal of Marketing, Journal of Business Ethics, Journal of Business Research, Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing, and the Academy of Management Executive, as well as other journals. His Marketing: Concepts and Strategy text, co-authored with Bill Pride, is one of the most widely adopted principles of marketing text in the world. Business Ethics: Ethical Decision Making and Cases is co-authored with John Fraedrich and Linda Ferrell and is a leading business ethics. Dr. Ferrell has served as an expert witness on marketing issues for a number of legal cases over the past 20 years. He has been quoted in leading business publications such as USA Today and Wall Street Journal, and he has appeared on NBC's The Today Show discussing marketing-related issues.
John Fraedrich is the James J. Jannetides Professor of Business Ethics at Southern Illinois University at Carbondale. He also teaches on special assignments at universities abroad. Dr. Fraedrich has completed extensive research in the areas of marketing and ethics. His numerous articles have been published in the JOURNAL OF MACRO MARKETING, JOURNAL OF BUSINESS ETHICS, and many other journals. He received his B.S. from Brigham Young University, his M.S. from Texas A&M University, and his Ph.D. in marketing from Texas A&M University in 1988.
Dr. Linda Ferrell (Ph.D. University of Memphis) is Professor of Marketing and Bill Daniels Professor of Business Ethics at the University of New Mexico. Dr. Ferrell has coauthored BUSINESS AND SOCIETY with O. C. Ferrell and Debbie M. Thorne and is co-author of BUSINESS IN A CHANGING WORLD with O.C. Ferrell and Geoff Hirt. She won the best paper award twice at the American Marketing Association's National Summer Educators Meeting and has published over 30 articles in Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing, Journal of Personal Selling & Sales Management, AMS Review, Journal of Strategic Marketing, Journal of Business Ethics, Case Research Journal, as well as others. She leads the Bill Daniels Teaching Business Ethics Initiative at the University of New Mexico. This initiative involves a $1.25 million grant from the Daniels Fund that involves business ethics outreach activities and the development of business ethics teaching resources.
I. AN OVERVIEW OF BUSINESS ETHICS. 1. The Importance of Business Ethics. 2. Stakeholder Relationships, Social Responsibility, and Corporate Governance. II. ETHICAL ISSUES AND THE INSTITUTIONALIZATION OF BUSINESS ETHICS. 3. Emerging Business Ethics Issues. 4. The Institutionalization of Business Ethics. III. THE ETHICAL DECISION-MAKING PROCESS. 5. Ethical Decision Making and Ethical Leadership. 6. Individual Factors: Moral Philosophies and Values. 7. Organizational Factors: The Role of Ethical Culture and Relationships. IV. IMPLEMENTING BUSINESS ETHICS IN A GLOBAL ECONOMY. 8. Developing an Effective Ethics Program. 9. Implementing and Auditing Ethics Programs. 10. Business Ethics in a Global Economy. V. CASES. 1. Wal-Mart: The Challenge of Managing Relationships with Stakeholders. 2. The Coca-Cola Company Struggles with Ethical Crises. 3. The Fall of Enron: A Stakeholder Failure. 4. Tyco International: Leadership Crisis. 5. Martha Stewart: A Brand in Crisis. 6. Verizon: The Legacy of WorldCom and MCI. 7. Arthur Andersen: Questionable Accounting Practices. 8. Sunbeam Corporation: "Chainsaw Al" and Greed. 9. Global Crossing: Inflated Sales Lead to Bankruptcy. 10. Firestone: A Reputation Blowout. 11. Microsoft: Antitrust Battles. 12. Nike: From Sweatshops to Leadership in Employment Practices. 13. The Healthcare Company: Learning from Past Mistakes? 14. PETCO Develops Successful Stakeholder Relationships. 15. Texas Instruments Creates a Model Ethics and Compliance Program. 16. Starbucks' Mission: Responsibility and Growth. 17. Home Depot Implements Stakeholder Orientation. 18. New Belgium Brewing: Ethical and Environmental Responsibility.