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This accessible, applied text covers the complex environment in which managers confront ethical decision making. Using a managerial framework, the authors address the overall concepts, processes, and best practices associated with successful business ethics programs—helping students see how ethics can be integrated into key strategic business decisions. The Seventh Edition incorporates comprehensive and rigorous updates that reflect the ever-increasing academic and governmental attention being given to this area. The textbook program provides an abundance of real-world examples and cases, as well as exercises, simulations, and practice tests that provide plenty of opportunity for students to master the text material.
I. AN OVERVIEW OF BUSINESS ETHICS. 1. The Importance of Business Ethics. 2. Stakeholder Relationships, Social Responsibility, and Corporate Governance. II. ETHICAL ISSUES AND THE INSTITUTIONALIZATION OF BUSINESS ETHICS. 3. Emerging Business Ethics Issues. 4. The Institutionalization of Business Ethics. III. THE ETHICAL DECISION-MAKING PROCESS. 5. Ethical Decision Making and Ethical Leadership. 6. Individual Factors: Moral Philosophies and Values. 7. Organizational Factors: The Role of Ethical Culture and Relationships. IV. IMPLEMENTING BUSINESS ETHICS IN A GLOBAL ECONOMY. 8. Developing an Effective Ethics Program. 9. Implementing and Auditing Ethics Programs. 10. Business Ethics in a Global Economy. V. CASES. 1. Wal-Mart: The Challenge of Managing Relationships with Stakeholders. 2. The Coca-Cola Company Struggles with Ethical Crises. 3. The Fall of Enron: A Stakeholder Failure. 4. Tyco International: Leadership Crisis. 5. Martha Stewart: A Brand in Crisis. 6. Verizon: The Legacy of WorldCom and MCI. 7. Arthur Andersen: Questionable Accounting Practices. 8. Sunbeam Corporation: "Chainsaw Al" and Greed. 9. Global Crossing: Inflated Sales Lead to Bankruptcy. 10. Firestone: A Reputation Blowout. 11. Microsoft: Antitrust Battles. 12. Nike: From Sweatshops to Leadership in Employment Practices. 13. The Healthcare Company: Learning from Past Mistakes? 14. PETCO Develops Successful Stakeholder Relationships. 15. Texas Instruments Creates a Model Ethics and Compliance Program. 16. Starbucks' Mission: Responsibility and Growth. 17. Home Depot Implements Stakeholder Orientation. 18. New Belgium Brewing: Ethical and Environmental Responsibility.
Posted August 8, 2010
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