×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Business Expectations: Are You Using Technology to its Fullest?
     

Business Expectations: Are You Using Technology to its Fullest?

by Bryan Bergeron, Jeffrey Blander
 

A practical roadmap for developing successful e-business strategic plans

E-Business Expectations provides a critical review of the process of evolving a product or service from prototype to practical technology. Written by renown expert on technology issues, this book provides business executives and managers with tools they can use to

Overview

A practical roadmap for developing successful e-business strategic plans

E-Business Expectations provides a critical review of the process of evolving a product or service from prototype to practical technology. Written by renown expert on technology issues, this book provides business executives and managers with tools they can use to position their product or service to best satisfy their customer's needs. It guides readers from unrealistic to realistic expectations of what a firm's technology can bring to its e-business strategy. This book provides managers with a solid foundation for creating realistic technological expectations for their e-business in terms of repeatability, scalability, operating environment, resource requirements, and compatibility issues.

Bryan P. Bergeron (Brookline, MA) has over thirty years' experience designing and working with computers and electronics. He teaches technology and business at Harvard Medical School and MIT and is Editor in Chief of e.MD, Technical Editor of Postgraduate Medicine, among others. Dr. Bergeron is President of Archetype Technologies, Inc., a technology consulting firm.

Editorial Reviews

Booknews
Written for CEOs, product developers, marketing executives, and sales professionals, this book provides decision-makers with a set of predictive tools for determining where a technology lies in the transformation from concept to product. Bergeron is president of a technology consulting firm. Early chapters present a metaphor of technology as alchemy and discuss product development, marketing, sales, and consumer perspectives. Later chapters concentrate on applications of the model in meeting company needs. Blander is a lecturer at Harvard Medical School and at MIT. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780471208341
Publisher:
Wiley
Publication date:
04/19/2002
Pages:
256
Product dimensions:
6.24(w) x 9.28(h) x 0.97(d)

Meet the Author

BRYAN BERGERON is President of Archetype Technologies, Inc., a technology consulting firm. He teaches technology and business at Harvard Medical School and at MIT, serves as editor in chief of e.MD and as technical editor of Postgraduate Medicine, and is the author of over 300 articles and publications in business and technology. He has over thirty years of experience designing and working with computers and electronics.
JEFFREY BLANDER is a lecturer at Harvard Medical School and at MIT. He works as an independent consultant to academic and private institutions on the issues of information systems, clinical trials, and health outcomes research.

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews