Business Functions: An Active Learning Approach

Business Functions: An Active Learning Approach

by Jim Pearce, Lynne Butel, Jacqueline McIntyre, Tony Curtis
     
 

Business Functions is part of a major new national programme of highly developed texts and modules for undergraduate students following business studies courses. It provides 150 hours of quality study to be used by students in a supported learning environment.

This introduction to Business Functions delivers the knowledge and skills required to understand

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Overview

Business Functions is part of a major new national programme of highly developed texts and modules for undergraduate students following business studies courses. It provides 150 hours of quality study to be used by students in a supported learning environment.

This introduction to Business Functions delivers the knowledge and skills required to understand the key characteristics of business organizations and the core functions that contribute to their operations.

All the units are carefully sequenced and organized to ensure clarity and ease of use. Topics covered include:

  • Business environments.
  • The organization.
  • Marketing.
  • Operations management.
  • Human resource management.

Business Functions has been written and developed by a highly experienced team drawn from the Open Learning Foundation's member universities. Using a range of questions, self-assessment exercises, examples and assignments, Business Functions is the most effective teaching and learning resource available at this level.

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Product Details

ISBN-13:
9780631201779
Publisher:
Wiley
Publication date:
08/25/1998
Series:
Open Learning Foundation Series
Pages:
628
Product dimensions:
9.61(w) x 6.69(h) x 1.31(d)

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