Business Genius: A More Inspired Approach to Business Growth [NOOK Book]

Overview

Genius = Intelligence + imagination = extraordinary results.

Drive more profitable, sustainable growth in today's crowded and connected markets with Business Genius. Explore the challenges of strategy and innovation, leadership and change as you grow your business - and yourself - to achieve high performance.

From the craze for crocs to the cool of Diesel; the secrets of Kikkoman and energy of Red Bull; the vision of Google and the ...

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Business Genius: A More Inspired Approach to Business Growth

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Overview

Genius = Intelligence + imagination = extraordinary results.

Drive more profitable, sustainable growth in today's crowded and connected markets with Business Genius. Explore the challenges of strategy and innovation, leadership and change as you grow your business - and yourself - to achieve high performance.

From the craze for crocs to the cool of Diesel; the secrets of Kikkoman and energy of Red Bull; the vision of Google and the disruption of Current TV; the revolution of Proctor & Gamble and the phenomenon of Umpqua Bank - this book captures the best insight from around the world, and sets a new agenda for today's business.

Seeing things differently is the foundation of genius. Explore the best opportunities in established and emerging markets, innovate concepts and markets rather than just developing products, and make change happen that engages your people and engages your customers. Most importantly , turn your ideas into practical action and profitable impact.

A more inspired approach to business growth.

Inspired by the secrets of market leaders around the world: Apple, ban & Olufsen, FC Barcelona, Berkshire Hathaway, Chupa Chups, Cirque du Soleil, Disney, FedEx, Ferrari, GE, Green & Blacks, Gucci, Haier, Li & Fung, 3M, Marks & Spencer, Natura, Net a Porter, News Corporation, Nike Porsche, Second Life, Shanghai Tang, Stella Artois, Tate Modern, Tchibo, Zara...and more.

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Editorial Reviews

From the Publisher
“…it simply can’t fail to be one of the best business books of the year!” (BusinessOpportunitiesAndIdeas.co.uk, September 1st 2008)
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Product Details

  • ISBN-13: 9781907293368
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 2/16/2010
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 460
  • Product dimensions: 6.77 (w) x 7.07 (h) x 0.94 (d)
  • File size: 9 MB

Meet the Author

Peter Fisk is a highly experienced business strategist, consultant to business leaders worldwide, an inspiration business speaker and a business entrepreneur. He has spent many years working with the likes of British Airways and Coca-Cola, Marks & Spencer and Microsoft, Virgin and Vodafone.
He is author of the best-selling book Marketing Genius, which has been translated into 24 languages, and The complete CEO. he is described by Business Strategy Review as 'one of the best new business thinkers'.
Peter started his career as nuclear physicist, before getting into the supersonic world of marketing at British Airways with roles in brands and marketing, strategy and leadership development.
He was CEO of the world's largest professional marketing organization, the Chartered Institute of Marketing. He also led the global strategic marketing consulting team of PA Consulting Group, was managing director of Brand Finance, and a partner of strategic innovators The Foundation.
He is founder and CEO of The Genius Works, helping business leaders around the world to think differently - to develop and implement more inspired strategies, innovation and marketing. He recently launched The Marketing Fast Track and hosts CNBC's The Marketing Show.
He is an accomplished international speaker on all aspects of business Strategy and leadership innovation and marketing, customers and brands. He is thoughtful and considered, provocative and entertaining - capturing what's hot, what works, and what's next.
He defines the merging agenda for business, working across the world with companies and their leaders, to make the best ideas happen practically and successfully.
For more information visit www.thegeniusworks.com or email peterfisk@peterfisk.com
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Table of Contents

Credits.

About the author.

Inspiration.

Part 1: Right Brain, Left Brain.

Track 1. Fast Growth.

Track 2. Business Bubbles.

Track 3. Entrepreneurial Leaders.

Part 2: Future Back, Now Forward.

Track 4. Growth Markets.

Track 5. Smarter Strategies.

Track 6. Business Innovation.

Part 3: Outside In, Inside Out.

Track 7. Customer Power.

Track 8. Brand Propositions.

Track 9. Market Networks.

Part 4. Radical Ideas, Practical Action.

Track 10. Energizing People.

Track 11. Inspiring Change.

Track 12. Delivering Results.

The Genius Lab.

Index.

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