Business in a Global Economy: Text / Edition 1by Les Dlabay, Jim Scott
Pub. Date: 02/28/1995
Publisher: Cengage Learning
This text provides everything you need to teach students the basics of international business! It is specifically designed to provide the vision and skills necessary to become a successful world-class employee in our global economy. See more details below
This text provides everything you need to teach students the basics of international business! It is specifically designed to provide the vision and skills necessary to become a successful world-class employee in our global economy.
Table of Contents
Unit 1: The World of International Business. 1. We Live In a Global Economy. 2. Our Global Economy. 3. Cultural Influences on Business. 4. Governmental and Political Influences on Business. Unit 2: Organizing for International Business. 5. Structures of International Business Organizations. 6. Importing, Exporting, and Trade Relations. 7. Foreign Exchange and International Finance. 8. Legal Agreements Around the World. 9. Global Entrepreneurship and Small Business Management Unit 3: Managing in a Global Environment. 10. Management Principles in Action. 11. Human Resource Management. 12. International Career Planning. 13. Organized Labor. 14. Challenges of Multinational Enterprises. Unit 4: Information and Production Systems for Global Business. 15. Information Needs for Global Business Activities 16. Technology in Global Business. 17. Production Systems for Global Business Unit 5: Marketing in a Global Economy 18. Global Marketing and Consumer Behavior 19. Developing Goods and Services for Global Markets 20. Global Pricing and Distribution Strategies. 21. Global Promotional Strategies Unit 6: Global Financial Management 22. Global Financial Institutions 23. International Business Risk Appendices.
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