Business in a Global Economy: Text / Edition 1

Business in a Global Economy: Text / Edition 1

by Les Dlabay, Jim Scott
     
 

ISBN-10: 0538622903

ISBN-13: 9780538622905

Pub. Date: 02/28/1995

Publisher: Cengage Learning


This text provides everything you need to teach students the basics of international business! It is specifically designed to provide the vision and skills necessary to become a successful world-class employee in our global economy.  See more details below

Overview


This text provides everything you need to teach students the basics of international business! It is specifically designed to provide the vision and skills necessary to become a successful world-class employee in our global economy.

Product Details

ISBN-13:
9780538622905
Publisher:
Cengage Learning
Publication date:
02/28/1995
Series:
GB - Basic Business Series
Pages:
576
Product dimensions:
8.66(w) x 10.63(h) x (d)

Table of Contents


Unit 1: The World of International Business. 1. We Live In a Global Economy. 2. Our Global Economy. 3. Cultural Influences on Business. 4. Governmental and Political Influences on Business. Unit 2: Organizing for International Business. 5. Structures of International Business Organizations. 6. Importing, Exporting, and Trade Relations. 7. Foreign Exchange and International Finance. 8. Legal Agreements Around the World. 9. Global Entrepreneurship and Small Business Management Unit 3: Managing in a Global Environment. 10. Management Principles in Action. 11. Human Resource Management. 12. International Career Planning. 13. Organized Labor. 14. Challenges of Multinational Enterprises. Unit 4: Information and Production Systems for Global Business. 15. Information Needs for Global Business Activities 16. Technology in Global Business. 17. Production Systems for Global Business Unit 5: Marketing in a Global Economy 18. Global Marketing and Consumer Behavior 19. Developing Goods and Services for Global Markets 20. Global Pricing and Distribution Strategies. 21. Global Promotional Strategies Unit 6: Global Financial Management 22. Global Financial Institutions 23. International Business Risk Appendices.

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