Business in Action / Edition 6

Business in Action / Edition 6

by Courtland L. Bovee, John V. Thill
     
 

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ISBN-10: 0132828782

ISBN-13: 9780132828789

Pub. Date: 02/28/2012

Publisher: Prentice Hall

Five factors will make your classes livelier, more relevant, and more enjoyable.

interactive

—The myPHLIP (Learning on the Internet Partnership) companion Web site offers one-click access to a wealth of free online resources created by an award-winning team of educators. It's by far the most advanced, text-specific

Overview

Five factors will make your classes livelier, more relevant, and more enjoyable.

interactive

—The myPHLIP (Learning on the Internet Partnership) companion Web site offers one-click access to a wealth of free online resources created by an award-winning team of educators. It's by far the most advanced, text-specific site available for an introductory business course!

Internet-supported

— "See It on the Web" and "Learn More Online" Internet exercises give students practice with the rich resources of the World Wide Web. These features expose students to resourceful business sites that extend chapter material. All exercises provide navigational directions as well as student guidance and hints, offering a truly productive learning experience.

integrated

—Integrated questions and exercises link chapter material with concepts covered previously in the text. This requires students to use their critical thinking skills to make important decisions.

innovative

—Only Business in Action has such a wide variety of innovative and involving features, activities, and resources within a highly flexible framework:

  • Behind the Scenes Vignettes
  • Business Mysteries
  • Business PlanPro Exercises
  • Focus on E-Business Boxes
  • E-Business Chapter
  • E-Commerce Online Supplement
  • See It on the Web Exercises
  • Video Cases
  • Sharpening Your Communication Skills
  • Handling Difficult Situations on the Job
  • Building Your Team Skills
  • Exploring Career Opportunities
  • Developing Your Research Skills
  • Spotlight on Five Major Challenges
  • myPHLIP Companion Web site with extraordinary resources
  • E-Biz: Prentice Hall Guide to E-Business and E-Commerce

intriguing

—A series of intriguing business mysteries at real companies promotes an exciting, active learning environment in the classroom. The company being investigated in each "Business Mystery" has violated at least one fundamental principle of business. Students are asked to assist two business detectives in solving the mystery by identifying, analyzing, and applying clues to the evidence in each case.

Product Details

ISBN-13:
9780132828789
Publisher:
Prentice Hall
Publication date:
02/28/2012
Pages:
592
Sales rank:
1,173,417
Product dimensions:
8.50(w) x 10.80(h) x 0.80(d)

Table of Contents

I. CONDUCTING BUSINESS IN THE GLOBAL ECONOMY.

1. Understanding the Fundamentals of Business and Economics.
Appendix A. Reviewing Internet and E-Commerce Fundamentals.
2. Practicing Ethical Behavior and Social Responsibility.
3. Competing in the Global Economy.

II. STARTING AND ORGANIZING A SMALL BUSINESS.

4. Starting, Financing, and Expanding a Small Business.
5. Selecting the Proper Form of Business Ownership and Exploring Business Combinations.

III. MANAGING A BUSINESS.

6. Understanding the Functions and Roles of Management.
7. Organizing and Working in Teams.
8. Producing Quality Goods and Services.

IV. MANAGING HUMAN RESOURCES AND EMPLOYEE RELATIONS.

9. Motivating Employees and Handling Employee-Management Relations.
10. Managing Human Resources.

V. DEVELOPING MARKING STRATEGIES TO SATISFY CUSTOMERS.

11. Developing Product and Pricing Strategies.
12. Developing Distribution and Promotional Strategies.

VI. MANAGING FINANCIAL INFORMATION AND RESOURCES.

13. Analyzing and Using Financial Information.
14. Understanding Banking and Securities.
Appendix B. The U.S. Legal System.
Appendix C. Business Plan.
Appendix D. Careers in Business and the Employment Search.

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