Business in Action with Real Time Updates / Edition 4

Business in Action with Real Time Updates / Edition 4

by Courtland Bovee, John V. Thill
     
 

KEY BENEFIT: Business in Action, 4/e is an introduction to business that provides readers with a wealth of the most current information available, allowing them to experience firsthand a variety of highly involving information that no other book on the market can match. Numerous cases and examples simplify the material, encourage active reading, and

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Overview

KEY BENEFIT: Business in Action, 4/e is an introduction to business that provides readers with a wealth of the most current information available, allowing them to experience firsthand a variety of highly involving information that no other book on the market can match. Numerous cases and examples simplify the material, encourage active reading, and provide a life-long useful reference source.

KEY TOPICS: Topics include: the global economy, starting and organizing a small business, management issues, human resources and employee relations, marketing strategies, and financial information and resources.

MARKET: An excellent resource for managers, corporate trainers, and those interesting in owning and operating small to medium businesses; this book is also a must-read for people just entering the corporate job market.

Product Details

ISBN-13:
9780136154082
Publisher:
Prentice Hall
Publication date:
12/13/2007
Series:
Pearson Custom Business Resources Series
Edition description:
Older Edition
Pages:
504
Product dimensions:
8.48(w) x 10.82(h) x 0.66(d)

Table of Contents

Prologue: Planning Your Business Career

Part I. Developing a business mindset

1. The Fundamentals of Business and Economics

2. Ethics and Corporate Social Responsibility

3. The Global Marketplace

4. Business Systems

Part II. Organizing the business enterprise

5. Business Structures

6. Small Business and Entrepreneurship

Part III. Managing for profitability

7. Accounting and Financial Management

8. Banking and Securities

Part IV. Creating and satisfying customers

9. Marketing Concepts and Strategies

10. Products and Pricing

11. Distribution and Customer Communication

Part V. Leading and supporting employees

12. Management Functions and Skills

13. Organization, Teamwork, and Motivation

14. Human Resources

Appendices

A. The U.S. Legal System and Business Law

B. Personal Finance: Getting Set for Life

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