Business Information Systems: Technology,Development and Management in the E-Business / Edition 2

Business Information Systems: Technology,Development and Management in the E-Business / Edition 2

by Paul Bocij, Dave Chaffey
     
 

ISBN-10: 027365540X

ISBN-13: 9780273655404

Pub. Date: 11/01/1902

Publisher: Pearson Education, Limited

Information technology is at the centre of today's business environment. The increasing importance of e-commerce and the integration of information systems in all areas of a business means it is crucial for managers to understand and implement IS (information systems). This text, now in its second edition, aims to provide the skills and knowledge necessary to choose

Overview

Information technology is at the centre of today's business environment. The increasing importance of e-commerce and the integration of information systems in all areas of a business means it is crucial for managers to understand and implement IS (information systems). This text, now in its second edition, aims to provide the skills and knowledge necessary to choose the right information systems, and to develop and manage them effectively. It assumes no prior knowledge of IS or IT, and emphasizes the importance of IS to management decision making. It takes a three-part structure: Part One covers hardware and software technologies; Part Two looks at information systems analysis and design; and Part Three describes the strategic management of IS. This format allows each section to be studied alongside individual modules, and enables students to focus clearly on specific areas and use the book for more than one course. The second edition includes: chapters on e-business applications and management; integration of topics such as the e-business concept, knowledge management, new digital technologies, drivers and barriers impacting e-business adoption, user-centred web-design and legal and ethical issues of Internet useage; three running case studies in manufacturing, service and not-for-profit organizations; and updates to all other cases.

Product Details

ISBN-13:
9780273655404
Publisher:
Pearson Education, Limited
Publication date:
11/01/1902
Pages:
768
Product dimensions:
7.44(w) x 9.69(h) x (d)

Table of Contents

Introduction to e-business and e-commerce
E-commerce fundamentals
E-business infrastructure
E-environment
E-business strategy
Supply chain management
E-procurement
E-marketing
Customer relationship management
Implementation: change management
Analysis and design
Implementation and maintenance

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