Business Innovation For Dummies [NOOK Book]

Overview

Channel your creative prowess to boost your success in business

Fresh solutions and new products and services are the intellectual capital that gives a company its competitive edge. This practical guide gives you easy-to-follow steps for using creativity to solve problems, boost sales, master the art of invention, and identify new strategic opportunities.

  • Think outside the box — learn how to tap into your ...

See more details below
Business Innovation For Dummies

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$12.49
BN.com price
(Save 43%)$21.99 List Price
Note: This NOOK Book can be purchased in bulk. Please email us for more information.

Overview

Channel your creative prowess to boost your success in business

Fresh solutions and new products and services are the intellectual capital that gives a company its competitive edge. This practical guide gives you easy-to-follow steps for using creativity to solve problems, boost sales, master the art of invention, and identify new strategic opportunities.

  • Think outside the box — learn how to tap into your creative energy and apply it to every area of the business milieu

  • Take the reigns — make your mark as an innovator and discover how creative thinking can lead your company (and career) to greater heights

  • Brainstorm your worries away — find out how to run a successful idea-generating session, from whom to invite to which brainstorming techniques to apply

  • Turn crisis into progress — discover how creative thinking can turn problems into opportunities for innovative progress

  • Get the word out — show your team how to trade in old ways of thinking to bring innovation to life

Open the book and find:

  • The importance of refreshing your sales and marketing functions

  • Advice on breaking down barriers to change

  • How to identify your leadership style

  • Ways to introduce creative practices to your daily routine

  • Tips on writing a creative brief

  • Innovative branding strategies and web promotions

  • How to profit from the product life cycle

  • Brainstorming ideas to get the creative juices flowing

Learn to:

  • Harness creative thinking to boost productivity and revenue

  • Give your company its competitive edge through fresh thinking

  • Invent new products or services for a changing market

  • Combine existing ideas or products into a new design

Read More Show Less

Product Details

  • ISBN-13: 9780470649138
  • Publisher: Wiley
  • Publication date: 4/30/2010
  • Series: For Dummies Series
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 388
  • File size: 3 MB

Meet the Author

Alexander Hiam is the author of more than twenty popular books on business, including Marketing For Dummies and Marketing Kit For Dummies. Formerly a professor at the business school at the University of Massachusetts, Amherst, he has had many Fortune 500 firms and large U.S. government agencies as his clients.
Read More Show Less

Table of Contents

Introduction 1

Part I: Making Your Mark as an Innovator 9

Chapter 1: Taking an Innovative Approach to Work 11

Chapter 2: Creating an Innovative Career Path 33

Chapter 3: Leading with Creative Vision 45

Chapter 4: Innovating in Sales and Marketing 67

Chapter 5: Being an Innovative Strategist 79

Part II: Stimulating Your Creative Side: Thinking in New and Different Ways 99

Chapter 6: Getting Juices Flowing in Brainstorming Sessions 101

Chapter 7: Mastering Advanced Brainstorming 121

Chapter 8: Going Beyond Brainstorming 143

Chapter 9: Turning Problems into Opportunities for Innovation 159

Chapter 10: Going Shopping for Innovations 171

Chapter 11: Coming Up with Creative Combinations 183

Part III: Applying Creativity and Innovation to Daily Challenges 197

Chapter 12: Delivering Fresh Presentations and Proposals 199

Chapter 13: Negotiating Creative Win–Wins 219

Chapter 14: Innovating to Save Costs 231

Part IV: Implementing a Major Innovation 245

Chapter 15: Managing the Development of an Innovative Idea 247

Chapter 16: Spreading the Word to Diffuse Your Innovation 261

Chapter 17: Protecting Intellectual Property 275

Chapter 18: Building a Business Around Your Innovation 295

Part V: The Part of Tens 309

Chapter 19: Ten Creative Ways to Boost Your Career 311

Chapter 20: Ten Tips for More Innovative Meetings 317

Chapter 21: Ten Ways to Stimulate Your Creative Genius 323

Chapter 22: Ten Tips for Better Implementation of Your Ideas 331

Index 339

Read More Show Less

Customer Reviews

Average Rating 4
( 1 )
Rating Distribution

5 Star

(0)

4 Star

(1)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 Customer Reviews
  • Posted May 19, 2011

    more from this reviewer

    A great book for people starting in innovation

    I really like most of the "for dummies" collection. This book is not an exception. The language is pretty clear and it is full of samples of real life experience which is what I like most.

    The only think I dislike is that for some extra samples the author instructs you to go to his website (BN doesn't allow me to put the URL here) where you supposedly will find more information on the topic you're reading. The site has a blog, but it is mostly an ad for the author's other books, you won't find the samples he says you'll find.

    For example there's a chapter about "warming up" innovation groups, it says "if you need to warm up the same group next day visit (website) for my library of warm ups you can use". Well. the site has no warmups, and it is a shame because I beleive it demerits otherwise a 5-star book.

    2 out of 2 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
Sort by: Showing 1 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)