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Business Intelligence: The Savvy Manager's Guide / Edition 2

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"Here is a book that takes the time to identify and define all of the pre-requisite parts of a corporate business intelligence world from the point of view of the expected BI benefits. David Loshin simplifies complicated topics in order to emphasize the true power of organized information."
-Adrienne Tannenbaum - President, Database Design Solutions, Inc.

"Relief from the mundane and ineffective writings that take up valuable space on many practitioner bookshelves ... This Savvy Manager's Guide is a thorough and pleasant read that should be included in the toolkit of all Business Intelligence managers." -Robert S. Seiner, Publisher, The Data Administration Newsletter (, President & Principal, KIK Consulting & Educational Services

How can a manager transform a company's wealth of information into profits? The answer lies in this book. Business intelligence (BI) is the sum total of best practices, tools, methods, and processes used to transform an organization's data into actionable knowledge. Written by an expert in data management and knowledge discovery to enhance business applications, Business Intelligence: The Savvy Manager's Guide outlines the technical, management, and political issues for building a successful business intelligence and information exploitation program—from the basics of a BI plan to the actual use of discovered knowledge.

Business Intelligence: The Savvy Manager's Guide:
• Provides clear explanations without technical jargon, followed by in-depth descriptions.
• Articulates the business value of new technology, while providing relevant introductory technical background.
• Contains a handy quick-reference to technologies and terminologies.
• Guides managers through developing, administering, or simply understanding business intelligence technology.
• Bridges the business-technical gap.
• Is Web enhanced. Companion sites to the book and series provide value-added information, links, discussions, and more.

Audience: IT managers, analysts, consultants, MIS students, data managers.

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Product Details

Meet the Author

David Loshin is President of Knowledge Integrity, Inc., a company specializing in data management consulting. The author of numerous books on performance computing and data management, including “Master Data Management" (2008) and “Business Intelligence - The Savvy Manager’s Guide" (2003), and creator of courses and tutorials on all facets of data management best practices, David is often looked to for thought leadership in the information management industry.

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Read an Excerpt

Interesting, timely, and above all, useful, Savvy Guides give IT managers the information they need to effectively manage their technologists, as well as conscientiously inform business decision makers, in the midst of technological revolution.
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Table of Contents

1. Business Intelligence - An Introduction

2. Value Drivers

3. Planning for Success

4. Developing a Business Intelligence Roadmap

5. The Business Intelligence Environment

6. Business Models and Information Flow

7. Data Requirements Analysis

8. Data Warehouses and the Technical BI Architecture

9. Business Metadata

10. Data Profiling

11. Business Rules

12. Data Quality

13. Data Integration

14. High Performance BI

15. Alternate Information Contexts

16. Location Intelligence and Spatial analysis?

17. Knowledge Discovery, Data Mining, and Analytics

18. Using Publicly Available Data

19. Knowledge Delivery

20. New and Emerging Techniques

21. Quick Reference

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