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Following the footsteps of the first edition, the second edition of Business Intelligence is a full overview of what comprises business intelligence. It is intended to provide an introduction to the concepts to uncomplicate the learning process when implementing a business intelligence program.
Over a relatively long lifetime (7 years), the current edition of book has received numerous accolades from across the industry for its straightforward introduction to both business and technical aspects of business intelligence.
As an author, David Loshin has a distinct ability to translate challenging topics into a framework that is easily digestible by managers, business analysts, and technologists alike. In addition, his material has developed a following (such as the recent Master Data Management book) among practitioners and key figures in the industry (both analysts and vendors) and that magnifies our ability to convey the value of this book.
Audience: IT managers, analysts, consultants, MIS students, data managers.
|Ch. 1||Business Intelligence and Information Exploitation||1|
|Ch. 2||The Value of Business Intelligence||11|
|Ch. 3||Planning for Success||27|
|Ch. 4||The Business Intelligence Environment||45|
|Ch. 5||Business Models and Information Flow||59|
|Ch. 6||Data Warehouses, Online Analytical Processing, and Metadata||75|
|Ch. 7||Business Rules||91|
|Ch. 8||Data Profiling||109|
|Ch. 9||Data Quality and Information Compliance||127|
|Ch. 10||Information Integration||145|
|Ch. 11||The Value of Parallelism||161|
|Ch. 12||Alternate Information Contexts||175|
|Ch. 13||Data Enhancement||187|
|Ch. 14||Knowledge Discovery and Data Mining||205|
|Ch. 15||Using Publicly Available Data||219|
|Ch. 16||Quick Reference Guide||233|