Business Intelligence: The Savvy Manager's Guide / Edition 1

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More About This Textbook

Overview

Following the footsteps of the first edition, the second edition of Business Intelligence is a full overview of what comprises business intelligence. It is intended to provide an introduction to the concepts to uncomplicate the learning process when implementing a business intelligence program.

Over a relatively long lifetime (7 years), the current edition of book has received numerous accolades from across the industry for its straightforward introduction to both business and technical aspects of business intelligence.

As an author, David Loshin has a distinct ability to translate challenging topics into a framework that is easily digestible by managers, business analysts, and technologists alike. In addition, his material has developed a following (such as the recent Master Data Management book) among practitioners and key figures in the industry (both analysts and vendors) and that magnifies our ability to convey the value of this book.

  • Guides managers through developing, administering, or simply understanding business intelligence technology
  • Keeps pace with the changes in best practices, tools, methods and processes used to transform an organization’s data into actionable knowledge
  • Contains a handy, quick-reference to technologies and terminology.

Audience: IT managers, analysts, consultants, MIS students, data managers.

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Product Details

  • ISBN-13: 9781558609167
  • Publisher: Elsevier Science
  • Publication date: 7/15/2003
  • Series: The Savvy Manager's Guides Series
  • Edition number: 1
  • Pages: 270
  • Product dimensions: 5.80 (w) x 8.90 (h) x 0.70 (d)

Meet the Author

David Loshin is President of Knowledge Integrity, Inc., a company specializing in data management consulting. The author of numerous books on performance computing and data management, including “Master Data Management" (2008) and “Business Intelligence - The Savvy Manager’s Guide" (2003), and creator of courses and tutorials on all facets of data management best practices, David is often looked to for thought leadership in the information management industry.

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Read an Excerpt

Interesting, timely, and above all, useful, Savvy Guides give IT managers the information they need to effectively manage their technologists, as well as conscientiously inform business decision makers, in the midst of technological revolution.
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Table of Contents

Foreword
Preface
Ch. 1 Business Intelligence and Information Exploitation 1
Ch. 2 The Value of Business Intelligence 11
Ch. 3 Planning for Success 27
Ch. 4 The Business Intelligence Environment 45
Ch. 5 Business Models and Information Flow 59
Ch. 6 Data Warehouses, Online Analytical Processing, and Metadata 75
Ch. 7 Business Rules 91
Ch. 8 Data Profiling 109
Ch. 9 Data Quality and Information Compliance 127
Ch. 10 Information Integration 145
Ch. 11 The Value of Parallelism 161
Ch. 12 Alternate Information Contexts 175
Ch. 13 Data Enhancement 187
Ch. 14 Knowledge Discovery and Data Mining 205
Ch. 15 Using Publicly Available Data 219
Ch. 16 Quick Reference Guide 233
Index 253
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