Business Intelligence: The Savvy Manager's Guide / Edition 1

Business Intelligence: The Savvy Manager's Guide / Edition 1

by David Loshin
     
 

"Here is a book that takes the time to identify and define all of the pre-requisite parts of a corporate business intelligence world from the point of view of the expected BI benefits. David Loshin simplifies complicated topics in order to emphasize the true power of organized information."
-Adrienne Tannenbaum - President, Database Design Solutions,

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Overview

"Here is a book that takes the time to identify and define all of the pre-requisite parts of a corporate business intelligence world from the point of view of the expected BI benefits. David Loshin simplifies complicated topics in order to emphasize the true power of organized information."
-Adrienne Tannenbaum - President, Database Design Solutions, Inc.

"Relief from the mundane and ineffective writings that take up valuable space on many practitioner bookshelves ... This Savvy Manager's Guide is a thorough and pleasant read that should be included in the toolkit of all Business Intelligence managers." -Robert S. Seiner, Publisher, The Data Administration Newsletter (TDAN.com), President & Principal, KIK Consulting & Educational Services

How can a manager transform a company's wealth of information into profits? The answer lies in this book. Business intelligence (BI) is the sum total of best practices, tools, methods, and processes used to transform an organization's data into actionable knowledge. Written by an expert in data management and knowledge discovery to enhance business applications, Business Intelligence: The Savvy Manager's Guide outlines the technical, management, and political issues for building a successful business intelligence and information exploitation program—from the basics of a BI plan to the actual use of discovered knowledge.

Business Intelligence: The Savvy Manager's Guide:
• Provides clear explanations without technical jargon, followed by in-depth descriptions.
• Articulates the business value of new technology, while providing relevant introductory technical background.
• Contains a handy quick-reference to technologies and terminologies.
• Guides managers through developing, administering, or simply understanding business intelligence technology.
• Bridges the business-technical gap.
• Is Web enhanced. Companion sites to the book and series provide value-added information, links, discussions, and more.

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Product Details

ISBN-13:
9781558609167
Publisher:
Elsevier Science
Publication date:
07/15/2003
Series:
The Savvy Manager's Guides Series
Pages:
270
Product dimensions:
5.80(w) x 8.90(h) x 0.70(d)

Meet the Author

David Loshin is President of Knowledge Integrity, Inc., a company specializing in data management consulting. The author of numerous books on performance computing and data management, including “Master Data Management" (2008) and “Business Intelligence - The Savvy Manager’s Guide" (2003), and creator of courses and tutorials on all facets of data management best practices, David is often looked to for thought leadership in the information management industry.

Table of Contents

Foreword
Preface
Ch. 1Business Intelligence and Information Exploitation1
Ch. 2The Value of Business Intelligence11
Ch. 3Planning for Success27
Ch. 4The Business Intelligence Environment45
Ch. 5Business Models and Information Flow59
Ch. 6Data Warehouses, Online Analytical Processing, and Metadata75
Ch. 7Business Rules91
Ch. 8Data Profiling109
Ch. 9Data Quality and Information Compliance127
Ch. 10Information Integration145
Ch. 11The Value of Parallelism161
Ch. 12Alternate Information Contexts175
Ch. 13Data Enhancement187
Ch. 14Knowledge Discovery and Data Mining205
Ch. 15Using Publicly Available Data219
Ch. 16Quick Reference Guide233
Index253

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